Featured


Trending

SOCIAL MEDIA MATTERS

RSS
  • Driving Employee Engagement with Social Intranet Software

    Driving Employee Engagement with Social Intranet Software

    The article looks at what is the actual enterprise situation when it comes to enterprise intranet solutions and how the gap can be closed with social intranet solutions. The way information and knowledge is stored, shared, accessed or retrieved, needs to be made simpler so that users can build his/her own connects within the company.

    By Chandni Bhagchandani
    Posted September 01, 2015

  • Ambulance Chasing: A Social Media Success Story

    Ambulance Chasing: A Social Media Success Story

    Since childhood, I've always been fascinated by the ambulance chasing lawyer commercials you see on television. The commercials include the personal injury lawyers that provide legal representation to those who claim to have been injured, physically or psychologically, as a result of the negligence or wrongdoing of somebody else. In TV shows and movies, they're the lawyers in the polyester suits spending their time convincing clients they should be compensated for their personal injury. In real life, I believe them to be more respectable and professional than the stereotype allows. What I find fascinating is, love them or hate them, the commercials work. Those trial lawyers receive almost instant name recognition through their pitch on television.

    But when it comes to social media, do we really want people selling us their products and services based on our personal tragedies?

    By Bryan Ruby
    Posted August 31, 2015

  • Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.

    By Rick Delgado
    Posted April 09, 2015

  • Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds.  But good news! The mobile phone stuck to your keister can help put it back into beach shape.  Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes.  Need a buddy to encourage your progress?  A coach to scare and inspire you into shape?  Fitness tracking and scientific data technology to bring you into the 21st century of fitness?  Read below about five different social apps to help you get into shape for the beach.

    By CMS Report
    Posted April 03, 2015

  • An interview for #DontJerkandDrive

    An interview for #DontJerkandDrive

    For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.

    By Bryan Ruby
    Posted December 14, 2014

  • The Marketing Power of Real-Time Analytics

    The Marketing Power of Real-Time Analytics

    We are a now generation. We don’t like waiting for anything, whether it’s our microwave dinner to finish, the red light to change, or our YouTube videos to buffer. Not surprisingly, this impatience translates easily from our personal lives right into our professional lives. What’s true at home is just as common in the office. For example, with smartphones and cloud computing, we expect to be able to communicate with anyone and access information from anywhere. Technology has increased our collaborative abilities, leading to quicker turnaround times, shorter deadlines and heightened expectations.

    With business, speed can mean everything. Not in the sense of rushing projects, which could lead to sloppy work, but being reactive to the needs of customers. If you can quickly ascertain what they’re looking for, and provide it first, you’ll find yourself well ahead of the competition. It’s because of this that big data has become such a popular and rapidly growing trend. The wealth of information created everyday can help businesses learn important insights and make decisions to improve future outcomes. However, while all this information is available, businesses often struggle to manage or process it in a timely matter in order for it to be relevant. In such a fast-paced world, how can businesses find the right piece of information before they lose their short window of opportunity?

    By Gil Allouche
    Posted December 09, 2014

  • Bryan Ruby: Social Media Killed My Family Website

    Bryan Ruby: Social Media Killed My Family Website

    For the first time in 15 years, my family doesn't have a website to call their own. In January 2000, I registered the domain Bryansplace.com. This was the first website I ever built outside of work and it became a sandbox for me to express my interests as well as a way to seek personal growth. From handwritten HTML pages into Frontpage to a number of CMSs, the software and content at Bryansplace evolved as my life evolved.

    Bryansplace.com was the website where my girlfriend and I announced our marriage to the world. As a married couple, we eventually publicly announced the birth of our son via the site. This domain was the site where I talked about camping, computers, and my latest beer recipes. It wasn't all about me either. My wife showcased her photography for the first time online via  our family website. This was also the website my son learned how to navigate the Drupal content management system and talk about his gaming skills. Bryansplace.com was synonymous with "family news". Despite how much I valued the domain, last week I unceremoniously killed the website.

    By Bryan Ruby
    Posted November 15, 2014


 

 


 

Copyright CMS Report 2006 - 2015