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  • Enterprise Digital Asset Management Company ADAM Software Signs Strategic Alliance With Sitecore

    Combining leading expertise in Customer Experience Management (CXM) and Digital Asset Management (DAM) helps marketers drive consistent customer experiences in real time on any channel

    ADAMSoftware, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it has entered into a strategic sales and technology partnership with Sitecore, the global leader in customer experience management.

    By CMS Report
    Posted June 25, 2014
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  • How to Identify New Markets with Big Data

    Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.

    By Gil Allouche
    Posted June 24, 2014
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  • Magnolia CMS extends Customer Experience Management in 5.3 Version

    Magnolia CMS extends Customer Experience Management in 5.3 Version

    Magnolia International has released the 5.3 version of its award winning web content management (WCM) platform. This release focuses on building personalized online experiences, enhancing collaboration for content publishers and quickly integrating with enterprise data sources.

    Magnolia now delivers all core functionality through a series of task-focused apps. The 5.3 release includes a number of new apps for content personalization and marketing tag management. This latest version of the CMS also opens up the overall Magnolia App framework to simplify the integration of third-party software, devices and external data sources.

    Magnolia 5.3 was inspired by the changing needs of customers to provide more targeted web experiences that leverage existing repositories of enterprise data.

    By CMS Report
    Posted June 24, 2014
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  • EPiServer Find Delivers Next Generation Search Solution for Businesses

    EPiServer Find Delivers Next Generation Search Solution for Businesses

    Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience

    EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.

    By RealWire
    Posted May 20, 2014
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  • SDL Empowers Marketers to Create Customer Experiences for the 'Always Connected' Generation

    Today, SDL (LSE: SDL) announces the next release of SDL Web, the Web pillar of the Customer Experience Cloud (CXC). An industry first, SDL CXC now offers context brokering, which enables businesses to provide personal and contextualised interactive brand experiences for customers across all channels and devices throughout their individual customer journeys.

    By RealWire
    Posted May 19, 2014
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  • Avoiding Pitfalls: Common Mistakes Made When Implementing A CMS For Your Website

    Avoiding Pitfalls: Common Mistakes Made When Implementing A CMS For Your Website

    By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.

    CMS software applications come in various types and are offered by different vendors -- proprietary CMS tools hosted by web IT companies and open source systems such as Wordpress, Joomla, and Drupal. Not choosing the ideal CMS and not implementing the solution wisely can cause trouble once your website is officially launched. These pitfalls include slow speed, no available updates and support, the tendency of getting hacked (due to unsecure framework), and frustrations brought about by not meeting the expectations and demands of your business.

    To avoid these pitfalls, we’ll discuss with you the top mistakes you must avoid when choosing and implementing a CMS solution.

     

    By Kyle H. Albert
    Posted May 06, 2014
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  • DCG's Guide to European Providers for Web Content and CEM

    DCG's Guide to European Providers for Web Content and CEM

    I've been a big fan of Digital Clarity Group ever since they formed. There are some amazing people working for DCG and the work they put out is even more amazing. Last year they put out their 2013 North America Guide to Service Providers for Web Content and Customer Experience Management and I was blown away. Many of the answers to the questions I'm often asked about various agencies and integrators are in this guide. So I'm pretty excited to also see DCG put the same effort toward Europe with their new 2014 Europe Guide to Service Providers for Web Content and Customer Experience Management.

    By Bryan Ruby
    Posted May 02, 2014
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