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  • Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.

    By Rick Delgado
    Posted April 09, 2015

  • CMS Industry Working Together to Standardize Personalized Web and Digital Experience

    Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.

    Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.

    By Bryan Ruby
    Posted March 24, 2015

  • Altocloud Receives $2 Million Funding and Launches Predictive Communications Platform for Online Sales

    Altocloud Receives $2 Million Funding and Launches Predictive Communications Platform for Online Sales

    The year is still young, but it is already a busy one for software startup, Altocloud. The Mountain View, California company just announced $2 million seed funding and the commercial availability of its predictive communications platform for customer sales and engagement. The funding, led by Delta Partners, Digicel Group and ACT Venture Capital, brings Altocloud’s total funding to $3 million. Altocloud's new platform intelligently identifies the optimal online visitors and delivers tailored chat, voice, video and content so customers get the information and help they need at exactly the right moment.  

    By Bryan Ruby
    Posted March 16, 2015

  • Mailbag: DCG and Constellation Working Together for Clients Navigating the Disruption

    Scott Liewehr emailed me today announcing that Digital Clarity Group and Constellation Research, Inc. are forming a strategic alliance to better serve their clients. Scott is CEO of Digital Clarity Group and it's no secret CMS Report is an admirer of both him and his company. Yet Scott's email still surprised me. Why would DCG, rising among the ranks among analyst firms, strike an alliance with Constellation?

    The press release that accompanied Scott's email gives reasons for the strategic alliance, but I'll add one observation of my own. Both DCG and Constellation likely recognize they share the same understanding of how legacy research firms are failing their clients and believe a fresh approach to handling "digital disruption" is necessary. An understanding that can easily translates to the buyer seeking out this kind of research that two heads are better than one.

    By Bryan Ruby
    Posted March 09, 2015

  • Counting The Cost Of BYOD

    Counting The Cost Of BYOD

    There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors.

    By David Khan
    Posted March 04, 2015

  • The 5 Mobile Marketing Mistakes Infographic

    The 5 Mobile Marketing Mistakes Infographic

    In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.

    Infographic available below the fold.

    By Bryan Ruby
    Posted March 03, 2015

  • 5 Mobile Marketing Mistakes – and How to Fix Them

    5 Mobile Marketing Mistakes – and How to Fix Them

    According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

    Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.

    To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.

    By CMS Report
    Posted March 03, 2015

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