As businesses understand threats associated with BYOD, they're also finding solutions.
A new version of the CMS attempts to return focus back onto the art of marketing.
Rick provides five predictions on future trends. As technology has evolved, so have CRM systems.
We scrutinize business, but people don’t personally take data security serious either.
Websites need to include more high quality content that provides a great user experience.
The challenge is tackling unstructured data to unlock the potential of big data computing and analytics.
Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.
When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.
Research Reveals an IT Power Shift Underway in UK Retailers IT must do more to support customer-centric business goals of British retailers, according to an independent survey of 100 business decision-makers in UK retail organizations. The findings, published today in the Logicalis Retail IT Report 2014, chart the changing business relationship with the IT department, rise of Shadow IT and future retail technology demands. The top three business priorities for the decision-makers polled…
It may come as a bit of a shock, but many people simply don’t have security on their minds. With all the stories concerning major security breaches of large corporations like Target and Home Depot, businesses are definitely paying attention, but many private individuals don’t look at data security as a top priority. Even some smaller companies, while focusing on security for sensitive information, may unwittingly engage in practices putting that data at risk. One particular point of emphasis is the WiFi network.
New app provides seamless brand experience and improves engagement for research panelists New York, NY: 9 September 2014: Confirmit today announces the launch of the Confirmit Panel App, a dedicated app that allows organisations running customer or Market Research panels to offer a seamless mobile experience to their panelists. The Confirmit Panel App answers the needs of researchers by offering a high quality mobile panel experience to all research participants, as well as encouraging wider…
Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study
To achieve a high ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced today by Searchmetrics. The company found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read. As expected, these types of pages have better user signals, such as higher click-through rates and more time spent on site. They also have shorter page load times and well-organized internal links. However, well known brand websites still rank in top positions without having to fulfil many of the criteria Google seems to require from other websites.
In today’s digital world big data almost sounds like an over prescribed medication. A company has revenue struggles? Use big data. Another needs more marketing ROI? Big data. But really, we have only scratched the surface of utilizing big data to its full, practical potential. Big data is a metaphorical iceberg, with the portion above water being structured data and the massive portion below the surface being unstructured data. The challenge for companies today is tackling unstructured data to…