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  • Need CEM? The CMS Box is Big Enough

    If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM).  This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.

    By Bryan Ruby
    Posted February 13, 2014
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  • How the Cloud is Transforming the IT Industry

    How the Cloud is Transforming the IT Industry

    Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.

    By Gil Allouche
    Posted February 11, 2014
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  • Quoting IT: Why we need personal blogs

    Quoting IT: Why we need personal blogs

    "The irony of running a successful website is that as the site becomes more popular you're compelled and obligated to give the reader and the advertisers what they want. While always grateful for all that I have achieved and have been given, I have found that success also can box someone into a space that is often not big enough."

    - Bryan Ruby, Breaking Out of the Box, BryanRuby.com, February 6, 2013.

    By CMS Report
    Posted February 08, 2014
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  • Report Finds Importance of Data Growing in Mobile Advertising

    Report reveals rise of mobile RTB across all regions

    San Francisco - February 5, 2014 – Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato’s RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of mobile RTB on a global scale.

    By RealWire
    Posted February 05, 2014
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  • Online Brands Not Doing Enough to Guard Against a Google Penalty

    Online Brands Not Doing Enough to Guard Against a Google Penalty

    It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

    New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

    The company’s software and analysis recently indicated that travel website Expedia.com may have been impacted by a Google penalty which saw its organic search visibility[1] drop by around 25%. Not only is this likely to have caused a drop in traffic and revenue, but it also affected the company stock price and value.
    By RealWire
    Posted January 30, 2014
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  • Infographic: 2014 proclaimed as year of online engagement

    Infographic: 2014 proclaimed as year of online engagement

    In January, most marketers find themselves making plans for the year ahead. What aims should we be pursuing in 2014? GX Software did research and concluded the following: 2014 will be the year of online engagement. Every marketer will benefit from a sound online engagement strategy, as GX Software’s infographic, published today, points out.

    Research reveals that consumers are almost always addressable online (38% is addressable continuously) and use multiple channels. This offers marketers enormous opportunities to get in touch with their target groups. Nevertheless, this omnipresence of channels and brands makes it much more difficult to win customers over to your brand. Fortunately, GX Software knows what to do: place effort in online engagement. This will improve conversion with 50% and revenue with 12%. Also the click through rate will be about 18 times higher.

    By GX Software
    Posted January 21, 2014
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  • Sitecore Partners with Microsoft to Build Joint E-Commerce Solution

    Combined solution will integrate world-class experience management and operational commerce technologies to deliver personalized on-line shopping experiences New York, NY, – Jan., 13, 2014 – Sitecore, the global leader in customer experience management software, today announced at the National Retail Federation’s Annual Convention that it will integrate its leading customer experience platform with Microsoft Dynamics’ powerful omni-channel commerce capabilities. This combined solution will give…

    By CMS Report
    Posted January 14, 2014
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