As more organizations adopt cloud computing, a stern reality is settling in.
Transforming the CMS into a "data-driven intelligent marketing technology".
Big Data can affect internet search results, finance markets, and business informatics.
How direct marketing has evolved with technology.
The real key to success is being able to navigate through the clutter.
concrete5 5.7.4 is also the biggest release since launching 5.7 last year.
Companies can create consistent and integrated experiences...
It’s not easy to ignore the hype surrounding the cloud....
Anniversary Honors SDL's Support for Sustainable Development...
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has a vibrant community of more than 8,800 customers in some 30 countries backed by a robust network of more than 880 partners. It provides marketers, digital and online teams with the power, insight and agility to act on a business moment, and the confidence to realize their aspirations with a technology foundation that supports more than 30,000 websites worldwide.
Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.
When you think of all the major technical trends discussed lately you may have noticed another one beginning to throw itself into the conversation, virtualization. While virtualization has been around for more than a decade, we're only just beginning to unleash its true potential.Organizations who prepare themselves now will have a head start, which in a fiercely competitive environment, can mean everything.
Every day customers generate massive amounts of data through POS transactions, social media interactions, mobile devices and more. Much of this data is filled with valuable insights retailers can use to compete in crowded markets and boost the bottom line---but how to go about it? In a November 2014 article on Retailcustomerexperience.com, writer Melissa Amadeo---a specialist in retail marketing and analytics---discusses several strategies retailers can use to find real value in big data. In an…
For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.
Magnolia International, the company behind the award winning Magnolia CMS today celebrated a landmark year with numerous industry awards, strategic partnerships and global brands using the Magnolia platform for digital business. Magnolia continues strong license growth in Europe and North America. It has increased its global workforce by 30% and now has over 75 channel partners.