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  • Gaining Consumer Trust in Your Big Data Initiative

    Gaining Consumer Trust in Your Big Data Initiative

    Big data is an exciting opportunity for businesses looking for the information they need to use targeted messaging and personalized experiences to boost profits, but the thought of a company having access to all of their online information has many consumers worried. With information about the National Security Agency’s monitoring of email and phone calls, and social networks like Facebook constantly pushing that privacy boundary, it’s only natural that people are concerned about the privacy and security of their data.

    A recent survey found that 88 percent of people consider one industry a threat to their online privacy, but there is also very little understanding of who is collecting data and for what purpose. Even among millennials, a group that conventional wisdom deems willing to give up private information, 71 percent feel they need to be careful about what information they share online. While it can be tempting to ignore privacy concerns, after all giants like Google seem to be able to collect it without any real consequences, without developing trust with the consumer the majority of potential value promised by big data will not be realized.

    By Gil Allouche
    Posted November 22, 2013
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  • Quoting IT: Big Company Doesn't Equal Job Security

    Quoting IT: Big Company Doesn't Equal Job Security

    "Working for a large company no longer means job security, it just means you work for a large company."

    Jacob Morgan, Chess Media Group, "Why Big Company Doesn't Mean Job Security", Forbes, November 14, 2013.

    By Bryan Ruby
    Posted November 16, 2013
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  • Agility Inc. appoints co-founder Jonathan Voigt as CEO

    Agility Inc. appoints co-founder Jonathan Voigt as CEO

    Agility Inc.’s co-founder Jonathan Voigt, previously CTO, is taking over as CEO to provide leadership and a focused vision moving forward. Heading into 2014, the company is planning to expand its team to offer premium services and extended support to meet the growing needs of its customers and partners.

    By CMS Report
    Posted November 15, 2013
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  • 5 Reasons Hadoop Makes Your Data More Valuable

    5 Reasons Hadoop Makes Your Data More Valuable

    Data is one of those boring but essential components of a successful, modern business. Business leaders rely on research to make marketing and sales decisions, and data records all of the interactions within the business. Since data has so much potential to guide an organization to success, it is surprising how many companies store data that is completely useless to them. It’s not that the data is inherently worthless, but the organization doesn't have the capacity to handle or analyze the data for the information to have value.

    While relational databases have been the staple of the business world for decades, it may be time for businesses to switch to a Hadoop distribution that overcomes the following five deficiencies.

    By Michele Nemschoff
    Posted October 31, 2013
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  • Opinion: Technology is no longer a disruptive force

    Opinion: Technology is no longer a disruptive force

    When Google announced in 2012 that they were bringing Google Fiber to Kansas City, my father called me and said he was interested. As an information technologist, I was excited. I told the “old man” that Google Fiber was going to change everything. Last month, Google Fiber finally came to my parents' neighborhood, and I made the six-hour drive to visit the house I grew up in.

    After watching my parents interact with Google Fiber, I confirmed not only that Google Fiber was a game changer, but I also discovered something I hadn't expected: in a world where technology companies prefer to deliver shock and awe, Google made every effort to deliver no surprises to homeowners. On the surface, my parents weren't doing anything different than they had before Google brought their tech to town. This ultimate game changing disruptive technology could not be more non-disruptive to the families who are about to consume it.

    By Bryan Ruby
    Posted October 25, 2013
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  • Study: Top Brands automatically rank higher on Bing as well as Google

    Just a quarter of search results on the first page of Bing and Google are the same according to a comprehensive analysis of US search results in 2013

    New York - On Bing, as on Google, pages from top brand web sites seem to have an automatic advantage which means they rank in the top search results positions. And content quality, social media signals and backlinks are all associated with pages that rank higher in searches. While only about a quarter (24.7%) of web pages (URLs) that appear on the first page of Bing’s search engine results are also included on the first page of Google.

    The findings come from the SEO Ranking Factors – Rank Correlation 2013 for Bing USA study by digital marketing software and services company, Searchmetrics, which aims to identify the key factors that help web pages rank well in searches on Bing US and compares them with results from a similar earlier Searchmetrics study of Google US results. The new study is based on an analysis of search results from Bing.com for 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and picks out the issues that correlate with a high ranking on Bing.

    By RealWire
    Posted October 11, 2013
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  • Cloud Computing 101: A Small Business Guide

    Cloud Computing 101: A Small Business Guide

    Should small business owners be jumping into the realm of cloud computing? More than likely your small business can benefit from one or more of the cloud services. Cloud computing provides the resources and flexibility small business owners need to build a business and compete in a highly competitive market. Still, jumping in without thinking strategically about the steps your business will take could lead to wasted resources, so read on for the basics you need to know.

    By Gil Allouche
    Posted October 11, 2013
    (0) Comments






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