Featured


Planet CMS

THE ENTERPRISE MATTERS

RSS
  • Data Driven Marketing: An Analytic Doorway to Success

    Data Driven Marketing: An Analytic Doorway to Success

    There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.

    Technologies like Apache Hadoop are enabling companies to more effectively manage and utilize this data to market to their target audiences.This, combined with basic demographic data, provides a wealth of information that can be used to reach and influence potential purchasers and clients. But despite these amazing new inroads, few companies are taking proper advantage of analytics to increase their business prospects. This may be because many marketers have trouble distilling actual, usable information from the maelstrom of raw numbers that are gathered during analysis. Four steps that can help are as follows.

    By Michele Nemschoff
    Posted September 27, 2013
    (0) Comments

  • 5 Signs You’re Paying Too Much for Your Data

    5 Signs You’re Paying Too Much for Your Data

    Businesses have seen the value of data for years. Thus, businesses have collected survey, transaction and marketing data all with the hope that by analysing it they can improve their business processes and become more profitable. The problem is that some companies end up paying more than the data is actually worth, due to poor business practices or relying on a data warehouse that simply can't keep up with today’s influx of data. For business leaders who find the following five signs familiar, it may be time to switch to big data as a service, such as Qubole, to get the most out of the data they collect and the money they spend.

    By Gil Allouche
    Posted September 26, 2013
    (0) Comments

  • Study: Two in Five Companies Lose Data Annually from their Virtual Environments

    Only 33 percent of companies that experienced a loss in the last year were able to recover 100 percent of their data LONDON, September 25, 2013 – Eighty percent of companies believe that storing data in a virtual environment decreases or simply does not impact their organisation’s chance of data loss. Yet, 40 percent of companies leveraging virtual storage experienced a data loss from those environments in the last year. This survey, conducted by Kroll Ontrack, the leading provider of data…

    By RealWire
    Posted September 25, 2013
    (0) Comments

  • dotcms 2.5 Offers Easy-to-Deploy Push Publishing Architecture in the Cloud

    dotcms 2.5 Offers Easy-to-Deploy Push Publishing Architecture in the Cloud

    “2.5 focuses on providing an advanced, flexible and efficient publishing platform for large scale content management deployments,” said Will Ezell, CTO of dotcms. “Like all things in dotcms, the push publishing has been designed to be simple to use and still provide the power to design the architecture and process that fits your organizations’ needs”.

    By TPBrigham
    Posted September 25, 2013
    (0) Comments

  • Telerik Sitefinity Connects with Salesforce.com and Marketo

    Telerik Sitefinity Connects with Salesforce.com and Marketo

    Telerik has announced the availability of Salesforce.com and Marketo connectors for the 70,000 users of its web content management solution, Sitefinity. The release of these connectors come at a time when software vendors and service providers are increasingly supporting the development of websites that offer features in web experience management and visitor personalization. Telerik hopes that with these two products, Sitefinity customers can provide more exacting and personalized customer experiences to their website visitors with "ease, creating more targeted product, messaging and revenue possibilities".

    Static websites typically present the same content regardless of a visitor’s preferences or profile. But today’s visitors expect a personalized online experience that adapts to their behavior. CRM and marketing automation systems capture a full range of interactions that empowers sales to better communicate and engage in a more personalized conversation. But historically, those assets have not come together in a meaningful way.

    Telerik's Eric Odell recently blogged that organizations are increasingly taking a more personalized approach that proactively manages the online user experience and makes relevant information more accessible. He states that, "if you are ready to break out of your static cookie-cutter mold and personalize your website, make certain you select the right web content management platform to help".

    By Bryan Ruby
    Posted September 25, 2013
    (0) Comments

  • Systems Alliance Announces Availability of SiteExecutive 2013 Enhancement Pack 1

    Enhancement Pack full of enriched features, improvements and support for multiple databases and ColdFusion versions

    Systems Alliance, a digital and IT consulting firm helping clients build, assess and optimize online properties and IT operations, today announced the release of Enhancement Pack 1 (EP1) for SiteExecutive 2013, a software update for the company’s Web content management system (CMS). This enhancement pack will be generally available on September 24th.

    Enhancement Pack 1 now features a new search application built on the powerful Apache Solr engine. This new application allows content authors to easily place a search box on any page of their website. SiteExecutive is able to index all of the data stored within the CMS in real time. Unlike Google search, edits made to the site are immediately reflected in the search, providing your site visitors with the optimal user experience.

    By CMS Report
    Posted September 24, 2013
    (0) Comments

  • Announcing Embarcadero CONNECT, a new metadata governance platform

    Embarcadero CONNECT empowers both database and business professionals to better build, manage andanalyze data while effortlessly gaining governance, compliance, and security

    Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced the release of Embarcadero CONNECT, the company’s new metadata governance platform. EmbarcaderoCONNECT is designed to make database tools smarter and users experts, by giving data “on-the-fly” business context and supporting it with collaboration capabilities. From database administrators, architects, modelers and developers, to governance administrators and business users, CONNECT is a one of a kind platform that puts all of an organization’s constituents on the same page without requiring existing technologies to be replaced.

    By RealWire
    Posted September 24, 2013
    (0) Comments






Our Community


Copyright CMS Report 2006 - 2014