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  • Telerik Sitefinity Connects with Salesforce.com and Marketo

    Telerik Sitefinity Connects with Salesforce.com and Marketo

    Telerik has announced the availability of Salesforce.com and Marketo connectors for the 70,000 users of its web content management solution, Sitefinity. The release of these connectors come at a time when software vendors and service providers are increasingly supporting the development of websites that offer features in web experience management and visitor personalization. Telerik hopes that with these two products, Sitefinity customers can provide more exacting and personalized customer experiences to their website visitors with "ease, creating more targeted product, messaging and revenue possibilities".

    Static websites typically present the same content regardless of a visitor’s preferences or profile. But today’s visitors expect a personalized online experience that adapts to their behavior. CRM and marketing automation systems capture a full range of interactions that empowers sales to better communicate and engage in a more personalized conversation. But historically, those assets have not come together in a meaningful way.

    Telerik's Eric Odell recently blogged that organizations are increasingly taking a more personalized approach that proactively manages the online user experience and makes relevant information more accessible. He states that, "if you are ready to break out of your static cookie-cutter mold and personalize your website, make certain you select the right web content management platform to help".

    By Bryan Ruby
    Posted September 25, 2013
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  • 7 Warning Signs You’re Analyzing Your Data Wrong

    7 Warning Signs You’re Analyzing Your Data Wrong

    Businesses tend to put all of their time and resources into storing and maintaining their data rather than improving their analysis process. These are seven warning signs that you may have fallen into the data collection trap and are not gaining the insights that you need and want.

    By Gil Allouche
    Posted September 05, 2013
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  • Expedia is top for air travel searches on Google US says new research

    Cheapoair is most visible in paid search and Kayak is top on social media according to Searchmetrics’ air travel sector study

    New York, September 2nd, 2013 - Expedia.com is the most visible web site in Google US organic search results for air travel related searches, while Cheapoair.com is most visible in Google’s paid search results according to a new study. Content from Kayak.com is most prominent on social sites including Facebook, Google+ and Twitter.

    By RealWire
    Posted September 02, 2013
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  • Survey Reveals Telecommuting Habits and Preferences

    Survey Reveals Majority of Workers Would Rather Work from Home and “In-Office” Workers are Often Jealous

    With discussions about the pros and cons of telecommuting taking place throughout organizations around the world, Kona, the social collaboration platform from Deltek – a leading global provider of enterprise software and information solutions, today released the results of a survey showcasing public sentiment on this issue and how workers are adopting technologies like Kona to work, communicate and collaborate better together.

    By CMS Report
    Posted August 19, 2013
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  • Celebrating People of Content with The CMS Connection

    Celebrating People of Content with The CMS Connection

    Last week, John Coonen announced that I'll be joining him at The CMS Connection as the new Editor of Chief. In John's own words, I'm there to "zero in on the most intriguing and interesting people in the CMS world, to help you get unique perspectives, advice, 'insider' tips and insights to build your professional skills and make more valuable connections". In my own words, my role at The CMS Connection is to celebrate people.

    By Bryan Ruby
    Posted August 19, 2013
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  • Oshyn Develops Tactical Workbook of Sitecore DMS Implementation

    Oshyn Develops Tactical Workbook of Sitecore DMS Implementation

    Oshyn Inc., an enterprise technology agency known for its innovative digital solutions, announces the release of their ‘Sitecore DMS Strategy Workbook’, available today. Oshyn’s Sitecore DMS Strategy Workbook takes readers step-by-step through the implementation process.

    By Oshyn Inc.
    Posted August 13, 2013
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  • CEO Corner: Proprietary CMS Vendors: It’s Us Vs. Them

    I just finished reading Dave Scalera’s post on the Acquia blog “Open Source lies: Confessions of a former Commercial CMS Salesperson” and it got me thinking about the Open Source vs. Proprietary thing.

    I know, here we go again.

    What I’ve come to realize is that it doesn't matter what’s better. It matters what people believe is better.

    By Michael Assad
    Posted August 07, 2013
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