Featured


Latest Stories

CONTENT STRATEGY MATTERS

RSS
  • Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.

    By Bryan Ruby
    Posted September 22, 2014

  • 5 Predictions: What the Future Holds For CRM Systems

    5 Predictions: What the Future Holds For CRM Systems

    When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.

    By Rick Delgado
    Posted September 16, 2014

  • 5 tips for promoting Magento products

    5 tips for promoting Magento products

    The main aim of any Magento store owner is to sell his products, and for that just to place them on the pages of your site is not enough. Selling is usually a result of promoting as it is the only way to let customers know about new goods and new brands available at your store. Promotion process can’t be chaotic: you need to have a strategy to follow. Amasty Team offers you 5 tips to start with to get your products promoted.

    By Amasty
    Posted September 15, 2014

  • 9 in 10 UK Retail Leaders Want more Influence over IT Decisions and Budgets

    Research Reveals an IT Power Shift Underway in UK Retailers IT must do more to support customer-centric business goals of British retailers, according to an independent survey of 100 business decision-makers in UK retail organizations. The findings, published today in the Logicalis Retail IT Report 2014, chart the changing business relationship with the IT department, rise of Shadow IT and future retail technology demands. The top three business priorities for the decision-makers polled…

    By RealWire
    Posted September 12, 2014

  • New Study: How Does Google Judge Content Quality?

    New Study: How Does Google Judge Content Quality?

    Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

    To achieve a high ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced today by Searchmetrics. The company found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read. As expected, these types of pages have better user signals, such as higher click-through rates and more time spent on site. They also have shorter page load times and well-organized internal links. However, well known brand websites still rank in top positions without having to fulfil many of the criteria Google seems to require from other websites.

    By RealWire
    Posted September 08, 2014

  • Cryptzone Acquires HiSoftware

    Combined Company Offers Powerful Suite of Dynamic Access Management, Data Security and Compliance Solutions Boston, MA – September 5, 2014 – Cryptzone, a global provider of data security and identity and access management (IAM) solutions, has acquired HiSoftware Inc., a leading provider of governance, compliance and security solutions. HiSoftware’s product portfolio provides a highly complementary set of solutions that will enhance Cryptzone’s already robust capabilities in securing critical…

    By RealWire
    Posted September 05, 2014

  • The How Many Active Users on Social Networks Infographic

    Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.

    Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.

    By Bryan Ruby
    Posted September 04, 2014

Copyright CMS Report 2006 - 2015