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  • 3 Ways Big Data Will Positively Affect Businesses

    3 Ways Big Data Will Positively Affect Businesses

    Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

    Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.

    By CMS Report
    Posted May 18, 2015

  • Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct marketing has gone through a number of transformations over the years.

    And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.

    With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.

    By Jared Jaureguy
    Posted May 14, 2015

  • 4 Reasons Why Your CMS Should Support a Decoupled Architecture

    4 Reasons Why Your CMS Should Support a Decoupled Architecture

    Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

    By jmadej
    Posted May 06, 2015

  • Hippo: Content ROI Spans the Enterprise

    Hippo: Content ROI Spans the Enterprise

    Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

    By jmadej
    Posted April 22, 2015

  • How Retailers are Creating a 360-degree Shopping Experience

    How Retailers are Creating a 360-degree Shopping Experience

    Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.

    By Jonathan Buckley
    Posted April 20, 2015

  • Tryzens partners with EPiServer to join up the content and commerce experience

    Tryzens partners with EPiServer to join up the content and commerce experience

    New partnership complements and strengthens Tryzens’ existing web content management & e-commerce solutions offering increased vertical reach Tryzens, the leading retail managed services and systems integrator, has signed a partnership agreement with EPiServer, a leading provider of digital marketing and e-commerce solutions. A focus on content marketing is now crucial for e-commerce companies to drive conversions and nurture customers through their buying cycle. The partnership compliments…

    By RealWire
    Posted April 17, 2015

  • Bedrock Data Launches Platform to Integrate Business Data, Raises $3.11 Million in Funding

    Bedrock Data Will Sync and Automatically Update Data From Services Like HubSpot, Marketo, Mailchimp, Cvent, Salesforce, SugarCRM and More

    Boston-based Bedrock Data™ today announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing and customer on-boarding.

    By CMS Report
    Posted April 14, 2015

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