In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.
Infographic available below the fold.
According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.
Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.
To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.
Only big enterprises can afford the high upfront capital expenses of on-premises applications as well as skilled IT professionals to maintain the applications. Since small to mid-sized businesses have to do more with less, SaaS is clearly the best choice for managing growth, and business agility in ever-changing markets. A major reason is because SaaS eliminates the need for an infrastructure investment, platform development or expert manpower, which enables first order initiatives to hold top priority spot. All they need for SaaS is a basic computer with a browser. SaaS is a “pay as you use” subscription delivered to the business.
This is the third year for the Now What? Conference which is held in one of the fastest growing modern communities in the region, Sioux Falls, SD. If you're within a half day's drive from this great city, I encourage you to register for the conference. The conference and various workshops will be held on April 29 - 30, 2015. Created by Blend Interactive, the conference will be bringing together web and marketing professionals from across North America. Something that rarely happens in our region, you have an opportunity to hear from today’s content management leaders as they come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Movius Interactive Corporation, a global leader in mobile applications that enable personalized communications on any device and across any network, today announced that CAFÉ™ (Communications Applications Framework Engine), its carrier-grade applications platform pre-loaded with revenue-generating personal communications applications (like myIdentities™) and providing rich APIs, has exceeded 13 million users.
Hippo, a leading Web Content Management System provider, today announced enhanced interoperability with EMC® Documentum®, as part of its participation in the EMC Business Partner Program for Technology Connect Partners.
SiteSupra, a hosted CMS and website builder, has now released their software as an open source CMS and development framework. SiteSupra Open Source Edition brings a new dimension to the web development market, as an open source product that may be hosted outside SiteSupra's own servers.
If your team has a great software product idea to improve internal productivity or, more importantly, improve customer acquisition and sales revenue, don't be afraid to explore that opportunity. Open up the discussion and consider employing the expert services of a software product development company. You will find it much easier to sell the project to management and to successfully complete and deploy your product on time and on budget.
WP Engine, a leading SaaS content management platform for websites and applications built on WordPress, has officially launched in the EMEA market. Located within Second Home, the newest innovation hub in the heart of Tech City, the company has ambitious plans to grow quickly and install itself as a leading light in the London tech scene.