As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.
But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.
At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?
You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.
If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.
If you have some free time this Thursday then you might want to tune into the CMS Connected's live webcast. As a periodic guest, I will be reviewing the Magnolia CMS platform in the show's Vendor Spotlight segment. Magnolia is an open source java-based content management system that is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprise.
Showtime is set for Thursday, February 27th at 12:30pm ET / 9:30am PT. If you plan on watching the webcast live, be sure and register for show at CMS-Connected.com.
The primary focus of the show will be on something we've been covering here at CMS Report a lot lately, the shift to "Big Data". As part of our discussion on Big Data they will welcoming Seth Earley into the studio. Seth is a 25 year veteran of the technology industry and currently heads a consulting firm of which is is the founder and CEO.
Also, joining the show will be regular co-hosts, Scott Liewehr and Butch Stearns. A first, I think, DCG Principal Analyst Jill Finger Gibson will also weighing in on some of our big news stories of the show.
Today, we received an announcement from the folks at Joomla! which we couldn't pass up. The Joomla CMS has been downloaded more than 50 million times. Just as impressive, Joomla is currently being download at 1 million downloads a month.
Joomla is used to build, organize, manage and publish content for websites, blogs, Intranets and mobile applications. A few other milestones to note is that Joomla is also currently the world’s second most utilized CMS behind WordPress and ahead of Drupal. If you do the math, that translates to 3.1% of all the world’s Web properties now run on the Joomla platform. Joomla! is also claiming that about 630,000 people have had input into the CMS since its launch in 2005.
Opera Software today released a comprehensive study and infographic of five major smartphone markets – the United States, Brazil, Russia, India and Indonesia – that found that mobile video stalling and buffering continues to be a problem for operators and their customers, leading to measurable consumer dissatisfaction and stalling rates that range between 40% and 73% of all videos played.
Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.
Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.
With the cost of flash decreasing, many businesses have started looking into incorporating flash storage into their storage systems. Like every other technology, it’s very important to learn about the vendor and the features of their particular product so performance isn’t affected by a poor configuration. Here are some key factors to look into before selecting a flash storage vendor.