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  • Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every CMS provider has focused on providing marketers and other users as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back on the art of marketing.

    By Bryan Ruby
    Posted: September 22, 2014
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  • 5 Predictions: What the Future Holds For CRM Systems

    5 Predictions: What the Future Holds For CRM Systems

    When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.

    By Rick Delgado
    Posted: September 16, 2014
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  • 9 in 10 UK Retail Leaders Want more Influence over IT Decisions and Budgets

    Research Reveals an IT Power Shift Underway in UK Retailers IT must do more to support customer-centric business goals of British retailers, according to an independent survey of 100 business decision-makers in UK retail organizations. The findings, published today in the Logicalis Retail IT Report 2014, chart the changing business relationship with the IT department, rise of Shadow IT and future retail technology demands. The top three business priorities for the decision-makers polled…

    By RealWire
    Posted: September 12, 2014
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  • Protecting Your WiFi Network From Hackers

    Protecting Your WiFi Network From Hackers

    It may come as a bit of a shock, but many people simply don’t have security on their minds. With all the stories concerning major security breaches of large corporations like Target and Home Depot, businesses are definitely paying attention, but many private individuals don’t look at data security as a top priority. Even some smaller companies, while focusing on security for sensitive information, may unwittingly engage in practices putting that data at risk. One particular point of emphasis is the WiFi network.

    By Rick Delgado
    Posted: September 10, 2014
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  • Confirmit Launches Mobile App for Research Panels

    New app provides seamless brand experience and improves engagement for research panelists New York, NY: 9 September 2014: Confirmit today announces the launch of the Confirmit Panel App, a dedicated app that allows organisations running customer or Market Research panels to offer a seamless mobile experience to their panelists. The Confirmit Panel App answers the needs of researchers by offering a high quality mobile panel experience to all research participants, as well as encouraging wider…

    By RealWire
    Posted: September 09, 2014
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  • New Study: How Does Google Judge Content Quality?

    New Study: How Does Google Judge Content Quality?

    Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

    To achieve a high ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced today by Searchmetrics. The company found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read. As expected, these types of pages have better user signals, such as higher click-through rates and more time spent on site. They also have shorter page load times and well-organized internal links. However, well known brand websites still rank in top positions without having to fulfil many of the criteria Google seems to require from other websites.

    By RealWire
    Posted: September 08, 2014
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  • Starting the Journey: How to Use Unstructured Data

    Starting the Journey: How to Use Unstructured Data

    In today’s digital world big data almost sounds like an over prescribed medication. A company has revenue struggles? Use big data. Another needs more marketing ROI? Big data. But really, we have only scratched the surface of utilizing big data to its full, practical potential. Big data is a metaphorical iceberg, with the portion above water being structured data and the massive portion below the surface being unstructured data. The challenge for companies today is tackling unstructured data to…

    By Gil Allouche
    Posted: September 08, 2014
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  • Cryptzone Acquires HiSoftware

    Combined Company Offers Powerful Suite of Dynamic Access Management, Data Security and Compliance Solutions Boston, MA – September 5, 2014 – Cryptzone, a global provider of data security and identity and access management (IAM) solutions, has acquired HiSoftware Inc., a leading provider of governance, compliance and security solutions. HiSoftware’s product portfolio provides a highly complementary set of solutions that will enhance Cryptzone’s already robust capabilities in securing critical…

    By RealWire
    Posted: September 05, 2014
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  • The How Many Active Users on Social Networks Infographic

    Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.

    Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.

    By Bryan Ruby
    Posted: September 04, 2014
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  • Bluetooth SIG hosts inaugural Bluetooth Europe event

    The Bluetooth Special Interest Group (SIG) today announced the final agenda for Bluetooth Europe 2014, taking place in Amsterdam, The Netherlands on 16th – 17thSeptember. Continuing the discussion from Bluetooth World in San Jose and Bluetooth Asia in Shanghai earlier this year, Bluetooth Europe brings together wireless industry heavyweights, from across the value chain, to discuss the future of the Internet of Things.

    With more than 500 million marketable Bluetooth® Smart devices at the end of 2013, and a projected 3 billion products to be shipped by 2018, experts will discuss the role of the technology in driving innovation in key areas including beacons, wearables and the smart home. Wireless innovators, developers, OEMs, media and analysts who register for the event will be able to hear from a range of speakers including leading manufacturer Adidas, wireless connectivity expert Nordic Semiconductor and mobile development specialist Matchbox Mobile.

    By RealWire
    Posted: September 04, 2014
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