“Gruppo Editoriale L’Espresso” chooses Atex CMS for all print and digital products

Reading, UK— Gruppo Editoriale L'Espresso, one of the leading publishing groups in Italy, has chosen the combined Atex content management and digital asset management solution to support all digital and print publishing channels. The Atex solution will streamline the workflows managing all print, Web, and archived content.

The Atex CMS gives Il Gruppo Editoriale L’Espresso an integrated platform to create a single publishing environment capable of supporting the newspaper’s print and online departments as well as manage its digital assets—simplifying the entire process of creating, managing and delivering content for all media products. The Atex solution enables all users to work within a common user interface to research and produce multichannel content containing text, photos, audio, video and graphic elements held anywhere in the print or online systems.

The agreement foresees the implementation of the latest Atex CMS release as the content management platform for the group, with the Atex NewsRoom application to support the dailies (La Repubblica and the 17 local newspapers of the Group) and the Adobe CS4 Suite to support the magazine division. The platform will be completed with the Atex Digital Asset Management and Atex Polopoly Web Content Management solutions to create a fully integrated publishing environment for the seamless production of content for both print or the Web.

The Atex solution also includes the integrated Atex Text Mining engine, which will allow the editorial teams to organize large quantities of information coming into the news desk on a continuous basis. The news content will be categorized and linked to related content with minimal effort from newsroom staff, to help enhance searchability and increase the value to journalists, editors and readers.

“We are delighted to partner with the Gruppo Editoriale L’Espresso for this outstanding project,” stated Alan Reardon, Atex Group CEO. “Innovation and digital transformation are fundamental for media companies, and Atex is leading the effort toward digital optimisation, which allows our customers to extend their competitiveness. It is important for media companies to know they can rely on Atex as a solid partner that can help address key business challenges by improving efficiency, generating new revenues, and reducing operating costs.”