Enterprise Web Content Management company, pTools today announced its inclusion for the first time in the long-list of vendors in the Gartner Magic Quadrant for Web Content Management (WCM) 2012 report.
Major vendors who made the Gartner Magic Quadrant include IBM, Microsoft and HP. This list is a veritable who’s who of WCM worldwide and pTools is included on the long-list with companies such as Salesforce and Kentico who, although not making the top twenty, are recognised by Gartner and included in the report as potentially suitable alternatives for some Gartner clients. The report analyses vendors in the WCM market based on their vision and ability to execute.
Commenting on the announcement Keith Wood CEO of pTools said: “To be included in the report on the long-list of vendors that may be suitable for some Gartner clients is significant. The Gartner Magic Quadrant is something of a gold standard for WCM and even though we didn’t make the full quadrant we aim to build on this inclusion on the long-list as we grow our business in the future.”
The report considers the development of WCM, stating that: "Today, WCM products need to work with a wide and growing range of content types — social media is the big trend now. WCM products must also support the enterprise's efforts to engage employees, customers and partners via mobile devices."
The report also says: "WCM products have to work with a wider range of systems — analytic applications, e-commerce platforms, database management systems and so on. As a result of these trends, many IT leaders have to upgrade or replace older WCM systems with new technology that can handle more complex and critical tasks."
pTools works with partners to exploit market opportunities and helps them to successfully deliver critical content management projects. pTools focus is on end-customers with high value content in Finance, Government, Security, and Utility Sectors.
In addition to enterprise level WCM features, pTools has deep functionality for Multi-Language Content, Accessibility Compliance, Digital Asset Management, and Learning Content Management.
pTools is an enterprise level WCM software vendor specialising in cloud-based WCM Software as a Service, with European headquarters in Dublin Ireland and offices in Toronto, London and Brno.
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