Acquia continues to expand its products and services, this time by introducing Acquia Commerce Cloud. Acquia's Commerce Cloud enables you to create content-rich, socially enabled, fully integrated shopping experiences intended to help you deploy and scale them to a high-performance, highly secure cloud platform.
With the shift to digital engagement and the ability for a consumer to connect anytime and anywhere, brands have gained an incredible opportunity to build relationships directly with customers. Digital is driving the trend toward direct-to-consumer commerce. That's why a great digital presence is a business imperative. In order to drive sales and build evangelists, brands need a unified digital experience for product discovery, research, and purchase. And with the explosive growth of mobile commerce, brands need to deliver a consistent digital experience across a growing mix of devices and channels.
Timex is one of the first companies that have jumped on board with Acquia Commerce Cloud. Timex selected Drupal and Acquia Commerce Cloud to create a multilingual commerce platform to build its brand and grow its digital commerce revenue around the globe. The leading watch manufacturer set out to transform its commerce site to a unified brand and commerce experience. Now, with content that spans running, wellness, outdoor activities and style trends, Timex is connecting with enthusiasts and providing a digital destination at the intersection of its brand and its consumers' lifestyles. By integrating relevant content with its digital commerce, Timex is also supporting the sale of its watches both online and by any of its retailers.
"The focus of our digital strategy is all about bringing the full Timex brand experience to life online and connecting consumers with the Timex products and styles they love most -- whether they're runners or style conscious -- no matter where they may be," said Cal Crouch, head of digital marketing and ecommerce, Timex Group USA, Inc. "The flexibility and freedom of Drupal combined with Acquia Commerce Cloud helps us deliver the type of experience our customers need on a platform we trust."
Acquia claims that Drupal and Acquia Commerce Cloud will enable digital teams to:
"Brand managers know that digital will make or break their business. They need to engage customers and build loyalty with compelling experiences that span content, social communities, and commerce -- and deliver across channels and devices," said Tom Erickson, Acquia CEO. "Acquia is helping organizations bridge the divide between their content and their digital storefront, knocking down the silos that separate the point of sale from the buyer's journey."
Bryan Ruby is the owner and editor for CMS Report. He founded CMSReport.com in 2006 on the belief that information technologists, website owners, and web developers desired visiting sites where they could learn about content management systems without the sales pitch. Besides this site, you can follow Bryan at Google+ and Twitter.