Cognifide will sponsor the web experience management (WEM) track for the two-day Adobe Summit EMEA, being held at Battersea Evolution, London, UK from 15-16 May 2012. Themed as ‘The Digital Self’, the summit will feature an array of professionals from different arenas with a focus upon how a variety of devices or platforms are used to manage both business and personal lives.
In a UK first Adobe brings together business executives, advertisers, publishers, analysts, digital and social marketers, agencies, content strategists, marketing developers and similar - where they will gather together to explore and shape the future of digital marketing. New tracks have been specifically created for digital advertising, WEM and media monetisation, as well as dedicated tracks on social and mobile for this years revamped summit.
With Adobe’s acquisitions of Day Software, DEMDEX, Auditude and Efficient Frontier, the summit will also enable delegates to learn more about Adobe digital marketing products.
Ray Kane, business development director at Cognifide comments, “We’re anticipating meeting attendees, agency or brand-side, who are looking to simplify their digital marketing needs. With Cognifide’s rich heritage in delivering Day CQ projects, we hope to meet individuals seeking expertise with WEM that would like to discuss implementing Adobe’s Digital Marketing Suite across their environments.”
“It’s a brilliant informal setting for attendees to learn without the pressure of a sales environment and ask the questions that really matter. This means they can maximise their time at the conference to source the information needed to make more informed decisions at their own pace. We also have a great iPad3 competition for the WEM track with a fun twist, so stay tuned for that,” adds Kane.
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