Marketing and sales teams can manage online catalogs with complete autonomy thanks to advanced contextual merchandising functionality.
The analytical capabilities of the new version of the connected commerce solution enable business users to measure the effectiveness of merchandising actions across different channels and better understand online shopper behavior. “Compario Crowned Eagle” offers a unique E-Commerce experience in terms of personalization, transforming the shopping experience and improving conversion rates.
London, 25 May 2012 – Compario, a leading vendor of Connected Commerce solutions, announces the release of the new version of its software, Compario Crowned Eagle. Brands and e-commerce sites will have a whole new breadth of functionality, allowing them to offer contextual navigation adapted to each visitor. As well as facilitating the promotion of personalized and dynamic offers and content across various channels via a unique control console, it will enable analysis and reporting without page tagging. Compario Crowned Eagle therefore empowers business users to coordinate merchandising and navigation across various digital channels in a centralized manner, and to drive an omni-channel strategy effectively.
According to Pascal Podvin, CEO of Compario, “Personalisation of the online shopping experience is key in today’s world of connected commerce. E-Commerce sites and online brands can no longer simply make do with offering the same, linear experience to all customers and visitors; they need to follow a coherent and logical policy across different digital channels. The new version of our solution, Compario Crowned Eagle, empowers marketing and sales teams to regain control of and manage their E-Commerce sites, apply merchandising and targeting rules adapted to various visitor profiles, and measure their effectiveness using analytics to continually improve KPIs. Compario Crowned Eagle makes possible online what remains impossible in physical stores: allowing each customer to browse through a store or supermarket which is entirely personalized and adapted to their tastes, with promotions specifically defined in line with their purchasing habits, preferences and requirements. This is a Holy Grail for marketing and sales teams who are now in a position to easily and dynamically offer each customer a unique experience and to achieve exceptional conversion rates.”
Contextual navigation and personalization:
Analytics and reporting:
Stéphane Vendramini, VP Product at Compario adds that: “One of the major innovations of Compario Crowned Eagle resides in the fact that business users can now act directly on online catalogs. Thanks to the integrated analytical capabilities of the solution, management teams can test merchandising rules for themselves with an unrivaled degree of accuracy and personalization, and coordinate continuous improvement of their cross-channel E-Commerce strategy. By offering each visitor a highly personalized buying experience, organizations will gain a key competitive advantage. This constitutes a fundamental development for the solution, in response to a demand expressed by our customers via the “Open Innovation” initiative, which is our collaborative roadmap development.”