Confirmit and Best Buy to Present Voice of the Customer Research at the Leading Edge

Mobile Data Collection and Text Analytics are top-of-mind at the 4th Annual Clarabridge Customer Connections (C3) Users Conference this Week

New York, US: March 7, 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research announced it will present at the 4th Annual Clarabridge Customer Connections (C3) Users Conference at the Doral Resort, Miami, Florida (March 5th-7th). Confirmit will present alongside customer, Best Buy, offering best practices for mobile data collection and text analytics in VoC research during the hour long presentation, Voice of the Customer (VoC) at the Leading Edge.

Text-based, unstructured data sources such as email, social media, verbatim survey response and other freeform text account for 80 percent of collected business data, yet these sources are often overlooked due to ineffective processes. In order to gain a holistic view of the customer, this information must be incorporated into a customer experience technology platform that integrates with all customer engagement channels. 

Jared Anderson, Senior Manager, Customer Experience Research, Best Buy Consumer Insight Unit and Jonathan Sunberg, Senior Sales Director, Confirmit, will outline how Best Buy combined two new methodologies in VoC research (Mobile Data Collection and Text Analytics) to deliver a high quality point-of-experience feedback program for customers.

"In 2011, Confirmit introduced an advanced text analytics solution powered by Clarabridge that allows users to make smart business decisions and create successful VoC programs while producing quantifiable ROI," said Sunberg. "Finding useful relevant data through research to inform business strategy is critical to an enterprise. Providing a platform that allows our clients to turn feedback into measurable investment and revenue by listening to emerging customer channels is a cornerstone of Confirmit's solution. We're happy to be presenting at this year's conference as a Clarabridge partner alongside so many industry innovators."