Market Research customer returns for unparalleled reliability and flexibility
New York, NY: 19 December 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research today announced that Datatelligence, a division of CRG Global, Inc. and one of the world’s leading suppliers of consumer data collection services, has returned to the Confirmit Horizons Market Research platform.
CRG Global, Inc. conducts nearly one million interviews with consumers every year on behalf of leading brands to better understand consumer wants and needs. Datatelligence, an online community of individuals who agree to voice their opinions regarding products and services they use on a daily basis, gathers feedback from its panel members, driving decision-making in companies looking to develop and improve products.
After working with Confirmit for ten years, CRG Global decided to evaluate other technology solutions and switched to another option.
The switch was short-lived and after just six months, CRG Global was back with Confirmit.
“Reliability and uptime are essential for our clients and it just wasn’t there with the new system,” said CRG Global/Datatelligence President Paul Cunningham. “There were so many points of failure it simply wasn’t stable. While the switch away from Confirmit Horizons offered immediate cost savings, the loss of key functionality would ultimately preclude us from ever achieving a Return on Investment with the platform we’d taken on.”
“Our clients value the reliability, advanced features, and flexibility of the Confirmit Horizons platform,” explains Peter Whalen, Executive Vice President, Confirmit. “In the highly competitive consumer goods and Market Research markets, Confirmit’s best-in-class interviewing platform proved to be the only solution on the market that could meet all of the company’s expectations. We’re delighted that CRG is back with Confirmit and look forward to continuing to support the company in the future.”
For more information about CRG Global’s return to Confirmit, please visit http://confirmit.com/success-stories/results-driven-research/datatelligence-case-study.aspx.