Global Social Video experts to present seven golden rules of planning and creating premium engaging video content
London 31st May 2012: Leading social video platform, Ebuzzing, today announced it will be hosting a workshop, ‘How to make your video content buzz on the social web’, at this year’s Cannes Lions Festival, the world’s biggest celebration of creativity in communications. The session will take place on Friday 22nd June at 09.30-10.30am and again at 2.00-3.00pm and has been designed to address the major considerations for creating content that will translate to the social web.
Social video offers a new level of brand interaction by engaging with an audience in a social setting where users have high intention and a propensity to engage, share and interact with the content. Rebecca Powell, Global VP Marketing at Ebuzzing comments, “Social video is about far more than placing an ad on YouTube: with it comes a whole new set of considerations. As brands face huge challenges to produce ads that are worth sharing and agencies increasingly focus on engagement as a measure of ROI. From working with over 2000 brands, at the workshop Ebuzzing will shares its best practice for maximising engagement through premium video advertising.”
The ‘How to make video buzz on the social web’ workshop will open with an introduction to the social web and the fundamentals of social video advertising, before exploring Ebuzzing’s 7 golden rules for planning and creating video content that resonates on the social web. As part of the interactive, hands-on session, the audience will also be challenged to create its own social video content as part of a competition that requires the 7 golden rules of premium video content to be put into practice.
Split into four sections, the workshop is a must-attend for brands and agencies wanting to understand how to leverage premium engaged video advertising to complement other platforms and will cover:
The art of storytelling - Social video is not about selling views, it’s about selling stories, and conversations: the art of storytelling should never be lost
Getting it right in practice - Delegates will be split into teams, and challenged to create their own compelling social videos
The perfect mix - The concept of social video advertising as a cocktail mix will be brought to life with mixologists on hand to make up cocktails for delegates
Videos created during the session will be uploaded to a dedicated live Cannes Lions Facebook competition page. Teams will need to encourage people via social media to share the content they’ve created, leave comments, and vote for them on Ebuzzing’s Facebook page to fuel buzz and maximise engagement around their content. Ebuzzing will track the videos using its industry leading monitoring tool - Ebuzzing Labs - and will announce winners, based on the overall engagement they have created for their campaign. The team achieving the highest engagement with their video will each win a foldable bike or aquaskipper.
Ebuzzing’s Italian CEO, Andrea Febbraio - who pioneered buzz marketing in Italy with Promodigital at the dawn of the social web - will lead the session; bringing to life the 7 golden rules with real-life examples and case-studies of brands doing social video well, before kicking off the video contest. Supporting the sessions will be Ebuzzing’s VP of Global Marketing, Rebecca Powell, Ebuzzing’s VP of Business Development Jeremy Arditi and CEO for Italy, Andrea Febbraio. Also attending the event is Ebuzzing’s Video Executive, Fabio Corona who has been chosen to take part in the Young Marketers competition, a competition launched to find the brightest stars of the advertising and communications industry.
The workshop will take place in the Palais des Festivals - Workshop Room – at 9:30am and 14:00pm on Friday, 22nd June 2012. For more information, please see here: http://www.canneslions.com/the_festival/festival_programme/programme.cfm