Digital marketing solutions provider’s latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business results
EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit it for the device on which it is being consumed. With EPiServer 7.5 CMS, marketers can move from broadcast mode to a more personalized and human-to-human like communication that adds value to customer interactions, everyday and across all touch-points.
“We’re particularly excited about the launch of EPiServer 7.5 CMS because it empowers organizations to leverage content to optimize the customer experience, improve conversions and build long lasting brand loyalty like never before,” said Bob Egner, VP of Product Management at EPiServer. “As consumers become more active, more mobile and more demanding in what they want and how they want it, there is a widespread need in the marketplace for a platform that allows marketers to leverage best practices in content marketing to interact more effectively with their customers. EPiServer 7.5 CMS allows organizations to scale to the ever-changing needs and wants of their customers to create consumable messaging and deliver that content when and how their customers want it.”
With EPiServer 7.5 CMS marketers are able to:
The new solution removes the traditional tension between business and IT by enabling the marketing user to achieve their business goals online without daily support from tech teams. The cloud-enabled platform enables marketers to launch or remove sites quickly without utilizing resources from the IT department.
“By automatically personalizing the online experience for customers, EPiServer 7.5 CMS allows marketers to reach business goals quickly and effectively. The digital marketing landscape is highly competitive and there are many traditional CMS solutions in the market place. EPiServer 7.5 CMS is our answer to what a CMS designed for today’s leading marketers should look like, and we are extremely proud to be able to offer our customers forward-thinking solutions,” added Egner.
With this release, EPiServer also continues to respond to the needs of the partner community. The platform now has built in support for setting up a development environment in public clouds, including Amazon or Azure, to provide additional flexibility for developers that quickly want to set up a development environment.
More information on EPiServer 7.5 CMS is available at EpiServer.com.