Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience
May 20, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.
Traditional search technology, while providing inherent business value, presents challenges to marketers in terms of how to implement long tail search strategies which are often time-consuming and labor-intensive. EPiServer Find approaches search technology in a new and innovative way by allowing marketers to create a landing page of content built of off traffic from a traditional search. From a digital experience , the new solution leverages long tail search to optimize marketing strategies so that the results are dynamically created to not only improve business efficiency from the marketer’s perspective, but also deliver a great customer experience.
“This is not just another ‘site search’ box to park on the page header, we’ve applied search technology in a strategic and innovative way,” said Bob Egner, VP of Product Management at EPiServer. “This latest release is part of our long-term strategy to address key challenges of today’s ecommerce and digital marketing landscapes. Attracting customers is only part of the problem, retaining them is the major initiative. EPiServer Find combines customer- behavior analytics and forward-thinking technology to simplify this traditionally difficult process. Through this solution, we’re proud to say we can provide enterprises the opportunity to improve customer experience by enhancing relevance.”
With EPiServer Find organizations are able to address three key challenges involving:
Folk High Schools, an educational institution enlisted EPiServer’s Find solution to help potential and current students chose courses based on content searches and predictive analytics. “Education is a competitive market and it is integral to our institution that we drive traffic and ensure that we reach our conversion goals,” says Fredrik Olén, Information Service at Folk High Shcools. “EPiServer Find enables us to automatically present the right content to the right persona and provide students that come to our site options that align with their search, as well as a quick and simple path to conversion for those who have already predetermined what they would like to study. The new solution also guides us in how we can further optimize our content, based on behavioral analytics, which will ultimately lead to higher conversion rates and drive results the results that are top of mind.”
The platform also provides a brand new environment for marketers and merchandisers to explore search queries, optimize and correct the queries that do not necessarily perform to their full potential. This not only allows the customer’s voice to be heard but also offers a clear benefit to merchandisers and marketers to make better business decisions based on data. These analytics offer the opportunity for enterprises to turn a problem into a solution in a matter of minutes, enhancing customer experience and optimizing retention, acquisition, and conversion, all within an organizations internal departments.Back to top