Evaluation based on completeness of vision and ability to execute
EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Web Content Management (WCM) report. The report analyses a select group of vendors in the WCM market based on their vision and ability to execute.
The report discusses the evolution of WCM, pointing out that “Today, WCM products need to work with a wide and growing range of content types - social media is the big trend now. WCM products must also support the enterprise's efforts to engage employees, customers and partners via mobile devices.” The report continues to say that “WCM products have to work with a wider range of systems - analytic applications, e-commerce platforms, database management systems and so on. As a result of these trends, many IT leaders have to upgrade or replace older WCM systems with new technology that can handle more complex and critical tasks.”
Over the last year, EPiServer has launched a series of add-ons that extend its platform to simplify and improve online engagement across a variety of channels. Social Reach, for example, provides a single interface designed to publish into social media channels and measure results side by side with other channels.
A partnership with SEO company Site Attention, also launched this year, provides users with real-time optimisation and advice to improve presence in the highly competitive search channel. Through acquisition, the company introduced EPiServer Find, a big data product designed for content retrieval applications using enterprise databases. And as part of EPiServer’s growing suite of services, Mobile Pack provides a simple way for developers and site owners to rapidly engage with mobile visitors on smartphones and tablets.
“EPiServer’s commitment to, and pace of, innovation is providing stronger business value to our loyal customers around the world. By continually updating and expanding our products’ functionality, customers can personalise their digital marketing and online sales initiatives to meet the critical customer experience requirements,” said Martin Henricson, CEO of EPiServer. “We believe Gartner’s assessment confirms EPiServer’s momentum within the industry and dedication to adapt the online experience as the market continues to grow.”
EPiServer offers a software platform that enables businesses to publish content, build communities, communicate on a variety of channels, and engage in e-commerce. This platform helps companies create online relationships with customers, understand customer behavior, engage through social platforms, and enhance e-commerce processes, making it easier for online viewers to make purchases.
The EPiServer platform, combining content, commerce, communication and community is available now.