Mineola, NY – June 8, 2009 – FatWire Software today announced that it has been named as a Leader in the Forrester Wave™: Web Content Management for External Sites, Q2 2009. FatWire was cited as a vendor providing “business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well.”
According to the report, “FatWire has a strong vision for supporting the next phase of the consumer-centric Web.” The report continues, “FatWire has enhanced its position with community and collaboration functionality. FatWire has augmented its persuasive support — including existing personalization and analytics capabilities — with the release of modules for community and collaboration, content integration, and delivery to mobile devices.”
The report notes that FatWire is a leader “with a rich array of WCM components” and ”remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing. In addition, [FatWire] focuses on enabling business users and marketers — rather than IT staff — to manage content and administer websites via graphical user interfaces and intuitive tool sets.”
FatWire was one of 10 vendors evaluated by Forrester for the Web Content Management for External Sites Wave report. Forrester's comprehensive Wave methodology assesses the strengths and weaknesses of each vendor's solution using a combination of hands-on lab evaluations, vendor surveys, product demonstrations, and client interviews. In the process, each vendor product is evaluated against 115 different criteria.
The FatWire Web Experience Management platform is a robust set of solutions that enable organizations to deliver an engaging online experience for customers and site visitors. FatWire automates the entire process of managing web content, including content authoring, collaboration, site layout, content publishing and dynamic deployment, content targeting, web content analytics, and user participation.
FatWire’s solutions include Content Server and its related modules for web content management, targeting and analytics, TeamUp for collaboration, the Content Integration Platform for enterprise content integration, and much more. These solutions enable organizations to use the web to drive increased customer loyalty, online sales, customer conversions, and operational efficiencies.
“Our customers use the web as a primary channel to drive success in promoting their offerings and communicating with customers and prospects,” said Yogesh Gupta, FatWire president and chief executive officer. “With the leading Java-based offering, we are thrilled to be identified by Forrester in this year’s report as a leader in web content management for external sites.”
FatWire Software (http://www.fatwire.com) provides industry-leading web experience management (WEM) solutions that enable organizations to deliver a rich online experience to users and to simplify management of their web presence. FatWire is headquartered in Mineola, N.Y. and serves over 500 customers from offices in 10 countries.
Bryan Ruby is the owner and editor for CMS Report. He founded CMSReport.com in 2006 on the belief that information technologists, website owners, and web developers desired visiting sites where they could learn about content management systems without the sales pitch. Besides this site, you can follow Bryan at Google+ and Twitter.