As trends in browser adoption evolve, companies are under increasing pressure to embrace the latest web standards and start building richer web experiences that take advantage of the capabilities supported by modern browsers. This provides the focal point of the HTML5 Workshop at this year’s OTTtv World Summit, which is set to be hosted and chaired by Matt Frost, Senior Business Product Manager at Google.
With nearly 75% of end users in North America, and 83% in Europe, running browsers that support a large segment of the HTML5 feature set*, the growing market penetration of HTML5 is rapidly on the rise. This is further demonstrated in the number of HTML5-compatible browsers that grew from 57% to 75% between the second quarter of 2011 and the second quarter of 2012*.
The pace of innovation has also increased alongside this tremendous growth in modern browser adoption. New standards are being drafted, matured, and are gaining adoption much faster than in the past and as such OTT players, broadcasters and browser vendors are adjusting their management strategies.
Mr Frost’s exclusive presentation at the HTML5 Workshop will explore how those within the OTT ecosystem can maximize future opportunities, focusing on the role of adaptive streaming, the challenges of content protection and the future of MPEG DASH. He will also give delegates a unique insight into where Google intends to go with the future of online video, while assessing the major changes of online content distributors and how HTML5 will create a fundamental shift in the industry.
Mr Frost comments: “I'm very much looking forward to presenting at the OTTtv World Summit in London next month. It is a great opportunity to share our observations about recent developments with and the future of HTML5."
John Luther, Product Manager, Chrome Video Technology will join Mr Frost and together they will examine how Google’s approach to HTML5 will solve many of the problems content owners currently face, with its evolution in the Chrome platform creating major opportunities.
The HTML5 Workshop will take place on Monday 5 November, commencing at 16:00hrs. To view the full agenda please go to http://ottworldsummit.com/html5-workshop-run-by-google/.
OTTtv World Summit will be located at the Thistle Marble Arch Hotel, London, on 5 – 8 November 2012. To view the full event programme and register for OTTtv World Summit, please visit http://ottworldsummit.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with event news on Twitter @OTTTV.