Marketing agency DigitasLBi joins forces with CMS expert Hippo

Submitted By jmadej January 07, 2014

Leading Amsterdam-based marketing and technology agency DigitasLBi has entered an ongoing strategic partnership with CMS and online customer experience expert Hippo.

DigitasLBi’s expertise in brand building, content creation and distribution combined with Hippo’s strengths in targeting, multichannel publishing and customer experience will enable both companies to offer organizations the best of both worlds regarding relevance and conversion optimization.

Development of the first set of projects for mutual customers is underway. DigitasLBi and Hippo will also organize several marketing initiatives together in the coming year and the first group of developers at DigitasLBi is currently being trained in Hippo CMS implementations.

DigitasLBi is a global leading marketing and technology company with a reputation for conceiving and implementing the digital transformation of brands such as Audi, Scotch & Soda, KPN and Anne Frank Stichting. 125 employees are based at its Amsterdam office. Worldwide, they work together with more than 6000 experts within the DigitasLBi network.

Hippo is a leading global software developer in the (Web) Content Management space, focusing on helping organizations connect meaningfully with their online audience and provide personal customer experiences across all channels: mobile, social and web. Hippo is headquartered in Amsterdam, NL, and Boston, USA, with 80 employees worldwide and serves customers such as Autodesk, Crédit Agricole, the Dutch Police, Dolce & Gabbana, ThiemeMeulenhoff and Weleda.

Dirk van den Bosch, Managing Director, DigitasLBi, commented: “Offering outstanding customer experience is an immense opportunity for organizations to get ahead in the game right now. In our connected world this means designing channel experiences that make sense, and can also be changed rapidly without losing consistency, regarding branding and targeting. We see this partnership as opening up a whole new world of opportunities for DigitasLBi and Hippo to challenge what is currently possible and drive future innovation.”

Jeroen Verberg, CEO and co-founder of Hippo, commented: “DigitasLBi and Hippo share a lot of common ground. Both our companies were born in the years when the world wide web just hit mainstream, grew up inside the internet industry, and are also both defined by the focus on helping our customers get prepared for ‘What’s Next’. Now that our fields of expertise are intersecting in the current customer experience industry, becoming partners, not only makes perfect sense, but also makes me look eagerly forward to what our united efforts will accomplish for our joint and new customers."

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