GX Software announces the availability of a new module, called Visitor Aware Content within its Web Content Management system. Visitor Aware Content enables your website to mold itself around the visitor. This by helping organizations make their website aware of their visitors’ characteristics and interests, and by automatically adjusting the content offering accordingly. With this new extensive module, GX Software empowers organizations to create more dynamic websites with online experiences that stand out in offering relevancy.
Organizations are facing increasingly fierce competition in the online market place and are looking for ways to differentiate themselves. According to the report ‘Drive business transformation with digital customer experiences’ (May 2012) from analyst firm Forrester Inc., companies should seek “competitive advantage through a truly differentiated customer experience”. Enabling the website to mold itself around the individual visitor, provides exactly that leap forward that helps companies differentiate from their competitors.
Individual Web Experience
GX WebManager now offers their users several options to make the web content aware of the visitor’s preferences. This goes automatically, and is done by determining a visitor’s content consumption. By looking at this consumption, the module can define a visitor’s persona (characterization), product interest or other characteristic. For instance, from a female visitor, content consumption could reveal that she is a 70% fashion-lover-persona and 30% a book-worm-persona. In this example, the Visitor Aware Content module will then subsequently offers relevant Fashion content and pro-actively mold the website around the visitor’s interest. This at the end of the day, helps improve the brand image and increase conversion ratios.
From the first click
With Visitor Aware Content in GX WebManager, offering first-time visitors a relevant experience becomes much easier. Visitor interests are determined based on content consumption, and individual insights are thus gained from the first click. For organizations who want to improve the performance of their web channels, it’s especially critical to offer relevance to anonymous visitors from the first click, persuading them to stay and convert. As Forrester stated it in the above mentioned report: “Whereas ads strive to drive consumers to interact, media-rich ‘immersive’ touch points enable experiences that bridge the gap from awareness to conversion”.
The new Visitor Aware Content functionality within GX WebManager is immediately available for the European and North American market. For more information, download the factsheet on Visitor Aware Content.