As PANDORA, the global jewellery firm, has been expanding its operations – currently into 80 countries – it has discovered the value of using e-learning to ensure that its sales teams, around the world, sell the right products to the right people.
Per Ferdinandsen, PANDORA’s E-Learning Manager – based at the company’s Copenhagen headquarters - explained: “E-learning materials are valuable because they’re available to everyone and present a coherent message. Allied to other aspects of blended learning, e-learning is an effective method of providing our global salesforce with guidance on how to sell in-store most effectively. It’s also an effective method of distributing up-to-date product knowledge to our employees.
As PANDORA has become a global organization, its e-learning content needs to be available in many languages. Unfortunately, PANDORA’s original e-learning platform was inefficient and time-consuming when it came to dealing with translating content into different languages.
Per explained: ““We surveyed the market and identified a shortlist of some eight learning content management system (LCMS) vendors. Many of them could provide one or more of the things we were looking for in an LCMS – but only the eXact learning LCMS, from eXact learning solutions, could meet each of our exacting criteria.
“The eXact learning LCMS provides language support; HTML5 support; the ability for us to create and use templates; it is an open and very flexible framework allowing us to control production workflows, and provides also a software development kit, so that we can develop content templates ourselves. Importantly, the platform is scalable and is sited in the Cloud – so it can operate at a fast, or at least ‘normal’, speed around the world,” he said.
The eXact learning LCMS is now used by Per’s e-learning team based in Copenhagen but other PANDORA teams throughout Europe and in the USA can also access the system, as required, on a project basis, to produce content.
When it comes to translating learning materials into different languages, the eXact learning LCMS supports content localization workflows addressing different languages and any accompanying cultural sensitivities. All content produced via the eXact learning LCMS authoring environment is automatically produced to an XLIFF format - which is the best known XML based international standard where translating files is concerned. The XLIFF file is sent for translation and the resulting XLIFF file is uploaded to the LCMS – producing identical content in two (or more) languages.
Per believes that the eXact learning LCMS is playing an important part in helping PANDORA’s salesforce around the globe to meet its targets; thus helping the company to meet its goals and objectives. He added: “We find the people at eXact helpful, knowledgeable and keen to enable us to achieve our targets.”
For further information on how eXact learning solutions’ suite of products is helping PANDORA, take a look at the case study.
PANDORA designs, makes and markets hand-finished and modern jewellery, which is sold in over 80 countries on six continents through some 10,000 points of sale, including 1,100 or so concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 9,000 people worldwide of whom 6,800 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA’s total revenue was some 1.2bn euros.
About eXact learning solutions
eXact learning solutions Srl, part of Lattanzio Group, is a leading software development company in the field of eLearning technology solutions. Its suite of applications includes:
All these tools are free-standing, scalable and can be integrated with both proprietary software and Open Source platforms.
About Lattanzio Group
Lattanzio Group is a leading management consultancy based in Italy which generates over 50% of its turnover from international activities. The Group’s range of expertise aims at growing the performance of businesses and public administration organizations. The founder and CEO of the company, Ezio Lattanzio, is the President of the Italian association of management consulting firms (Confindustria Assoconsult), President of the Italian Federation of Consulting, Communication, Research and Web publishing (Confindustria Intellect), the Chairman of the European Federation of Management Consultancies Associations (FEACO) and a member of the Main Board of the European Learning Industry Group (ELIG).Back to top
Bob Little (http://www.boblittlepr.com) specialises in writing about, and commentating on, corporate learning and technology-related subjects, including content management systems. His work is published in the UK, Continental Europe, the USA and Australia. You can contact Bob via email@example.com