Sitefinity 5.2 Delivers Targeted and Personalized Experiences

Submitted By CMS Report October 19, 2012

Sitefinity from Telerik Now Offers the Latest Advancements in Personalization and Multi-Site Management for a More Tailored Customer Experience

BOSTON, MA (Sitefinity & Beyond) – October 18, 2012 – Telerik, an end-to-end provider of software application, lifecycle and content management solutions, today announced the availability of Sitefinity 5.2, the latest release of the company’s leading web content management platform. With this release, Telerik offers web developers and designers the ability to target different audiences through personalization and multi-site management, equipping organizations with the tools needed to run effective websites.

“Online audiences increasingly expect brands to recognize their unique interests and deliver web experiences focused on their personal goals,” said Martin Kirov, executive vice president, Sitefinity. “In some cases these targeted experiences are managed through different brands and separate websites. However, in other cases a single website must engage with a variety of audiences. In both examples, it is important to deliver the right message to the right person, and reuse resources where appropriate. With Sitefinity 5.2, enterprises can deliver a unique user experience, while minimizing the complexity associated with maintaining different content experiences.”


According to Gartner, those in pursuit of online channel optimization should, “adopt optimization technologies aggressively, especially testing, navigation improvements and high-level personalizations/contextualizations.”[1] At the same time, personalization often is an underutilized resource due to its complex nature.

Sitefinity 5.2 strategically targets the three complications with personalization adoption:

  • Identification – helps businesses describe and identify various audience sets
  • Transformation – enables customized content to be attached to each audience
  • Testing – easily impersonates the audience’s experience to measure accuracy and impact

Many CMS vendors only enable trivial changes to web content, such as banner ads. However, Sitefinity enables content creators to reshape the entire page and offers a rich language for describing audiences and impersonating each audience’s unique user experience.

Multi-Site Management 

Multi-site management is rooted in resource reuse. However, the resources that get reused can vary dramatically – users, templates, content, infrastructure, tools and more. Without multi-site management, these resources would need to be manually copied and synchronized across sites.
With Sitefinity’s multi-site management capabilities, organizations can:

  • Create multiple web sites within a single instance of Sitefinity
  • Implement controlled permissions for site and resource access
  • Engage in a variety of resource sharing options
  • Easily toggle between sites

Permissions are attached to everything and through these permissions administrators control exactly what gets shared and with whom. For the individual content author, the interface is shaped based on their permissions. This enables Sitefinity to address a wide range of scenarios while minimizing UI complications.

Sitefinity also helps organizations manage the complexity associated with maintaining different experiences for different audiences by enabling the ability to reuse content and test the resulting experiences. The result is a higher adoption of personalization capabilities for a better overall customer experience.

For more information about Sitefinity 5.2, please go to

About Sitefinity

Sitefinity is a web content management platform developed by Telerik. Trusted and used by thousands of customers worldwide, Sitefinity’s ASP.NET online business platform empowers business to engage, convert and retain customers on the web. With the product’s usability and flexibility developers, marketing end-users and IT managers are able to work more effectively, helping to grow their business. Sitefinity’s customers further benefit from Telerik’s ongoing innovation and industry-leading technical support. For more information, visit:

About Telerik

Telerik is a market-leading provider of end-to-end solutions for application development, automated testing, agile project management, reporting, and content management across all major Microsoft development platforms. Telerik’s award-winning software development products enable enterprises and organizations of every size to generate tangible productivity gains, reduce time-to-market, and stay on time and under budget. With tens of thousands of users in more than 90 countries around the world, Telerik’s customers include numerous Fortune 2000 companies, academic institutions, governments, and non-profit organizations. For additional information about Telerik, please visit or follow @telerik on Twitter.

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Submitted By CMS Report| October 19, 2012
Keywords:  multi-sitesitefinity

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