Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
The main aim of any Magento store owner is to sell his products, and for that just to place them on the pages of your site is not enough. Selling is usually a result of promoting as it is the only way to let customers know about new goods and new brands available at your store. Promotion process can’t be chaotic: you need to have a strategy to follow. Amasty Team offers you 5 tips to start with to get your products promoted.
Companies have plenty of reasons to make bring your own device (BYOD) policies a part of their businesses. One of the main attractions, and a primary reason for adopting BYOD in the first place, is how using a personal device makes employees more productive both in the workplace and at home. Another consequence of using BYOD is that employees are more likely to be satisfied with their jobs. But with these benefits also comes the concern over BYOD cost. BYOD’s most vocal proponents say the policy ends up saving businesses money in the long run, but its critics maintain that bring your own device is ultimately costly. One of the main points of contention is companies’ use of stipends as a way to offset the costs of a BYOD program for employees. While BYOD is likely here to stay, it’s very possible stipends on the way out.
I just finished reading Dave Scalera’s post on the Acquia blog “Open Source lies: Confessions of a former Commercial CMS Salesperson” and it got me thinking about the Open Source vs. Proprietary thing.
I know, here we go again.
What I’ve come to realize is that it doesn't matter what’s better. It matters what people believe is better.
A few months ago, CMS Australian enthusiast Said Salameh posted this excellent breakdown comparing the number of steps required to complete simple tasks between eight leading open source content management systems. He illustrates how simple things like editing a page or adding an article can take ten steps or more – far more than necessary. His post spawned a discussion on the Web Content Management group on LinkedIn drawing out frustrations from many in the industry about the complexity of content management systems – particularly open source systems.
What I find silly about this week's proprietary versus open source discussion is that I don't think proprietary is the biggest threat to open source. The biggest threat to open source is from within. Open source as a whole needs to do a much better job in preventing the discussion of Open Source Community versus Open Source Vendor from getting out of hand. Open source must accept the role commercial vendors have in their community or they will soon find their community is financially unsustainable and difficult to be taken seriously. Vendors must also prove to open source that the community is better off with them than without them or that vendor is going to have have little influence at the community's leadership table.
It takes awhile for open source as a community to respond positively to the changes that new or successful vendors may bring to their community. Most new vendors in open source soon realize that their standing in such communities is ranked not by their company's success but by how much they give or don't give back to their open source community.
Even in an uncertain global economy, but reflective of the positive trends surrounding Open Source and the enterprise marketer’s focus on customer experience management, Hippo’s enterprise subscription revenue alone grew by more than 102% - reflecting the continued trend of Hippo’s expansion into global organizations like Autodesk, Weleda, Max Bahr, Crédit Agricole, British Telecom and Dolce & Gabbana.
WordPress is not the only free CMS. Drupal and Joomla jump to mind, but there are lots and lots of others. So we as CMS vendors need to think beyond the traditional web content management functionality and figure out ways to innovate our way to a competitive advantage.
After ten years of creating digital content management solutions for top brands like Subaru, Doritos, Uncle Ben’s, Campbell’s, Oprah Network, W Network, Cineplex, Shoppers Drug Mart, and CTV, Agility is refreshing their service focus by moving the bulk of custom CMS development to its roster of partners. The decision to expand the existing partner base to include several prominent agencies in Toronto, New York and Los Angles was based on the high demand for their CMS platform which frequently…