Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
These days, content is the backbone of online business, impacting customer decision-making before direct contact is made with sales or through marketing automation. As channels proliferate, Enterprises need to ensure that they deliver personalized content that resonates with their diverse audiences, in any context and on any device.
What: Webinar with EMC and Hippo CMS
When: March 26th
Time: 10am PT | 1pm ET | 7pm CET
Sign up here
To ensure that their content is helping reach business goals, enterprises need a smart, third-platform Web Content Management System that uses data and metrics to continuously optimize their content's performance.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
If you are considering a transition to a new content management solution, the addition of a CMS solution to a portal or site or a blog, portal, or site redesign, you may wish to look at Umbraco and consider its open source, flexible features, templates and customization capabilities. It is a worthy contender in the CMS market and offers numerous functional and technical benefits to your business.
MotoCMS is ready for a major update that includes full responsiveness, Media Library and more great features. The great release of the major MotoCMS 3.0 update is coming in a several weeks, but a free beta version is about to be released in just a couple of days.
While SquareSpace and Wordpress battle for the top spot, a new AI website design company could change the way we look at CMS all together.
The main aim of any Magento store owner is to sell his products, and for that just to place them on the pages of your site is not enough. Selling is usually a result of promoting as it is the only way to let customers know about new goods and new brands available at your store. Promotion process can’t be chaotic: you need to have a strategy to follow. Amasty Team offers you 5 tips to start with to get your products promoted.
Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.
Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.
The XOOPS Development Team is pleased to announce the release of XOOPS 2.5.7 Final.
If you haven’t heard of the Liferay Portal CMS solution, you may want to look into this popular web portal framework and consider its usefulness as a content management system (CMS), website solution or intranet application. Liferay has sixty plus tools and some rather innovative, interesting technologies that designers and developers can leverage to create simple or complex sites.
There are numerous reasons for the growing popularity of the Liferay Portal, not the least of which is the fact that Liferay can simplify the work and user experience and secondly, it is easily customized to satisfy specific preferences, and user requirements and business needs.