The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
This week, Nuxeo announced the availability of Nuxeo Platform Fast Track 7.1 (FT 7.1). The Nuxeo Platform is the company's flagship product, a "highly customizable and extensible content management platform for building business applications". FT 7.1 follows November's release of Long Term Support (LTS) 6.0 and continues a very aggressive roadmap of continuous improvements for the platform leading up to LTS 8.0 by year's end.
Among the platform enhancements and improvements are a new service for metadata read and write on binaries, computed image views, extended field constraints, a new reference engine and a streamlined workflow graph editor.
Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.
Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.
Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.
Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.
Every day customers generate massive amounts of data through POS transactions, social media interactions, mobile devices and more. Much of this data is filled with valuable insights retailers can use to compete in crowded markets and boost the bottom line---but how to go about it? In a November 2014 article on Retailcustomerexperience.com, writer Melissa Amadeo---a specialist in retail marketing and analytics---discusses several strategies retailers can use to find real value in big data. In an…
Somewhere along the way, I admittedly lost sight of TYPO3. It's not that I ever thought TYPO3 wasn't a good content management system but it never seemed like there was ever a lot of exciting things to write about TYPO3. When a CMS has a history that dates all the way back to the late 1990', well it's difficult to shake it off as as anything but a legacy application. So in my slumber I failed to notice that there was a new CMS on the radar, TYPO3 Neos.
For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.
EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR, a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.
When I talk about Drupal, information technology and the weather all in the same breath, I'm known to be very enthusiastic and opinionated in such discussions. I can't help myself. I'm biased toward Drupal as it is one of my favorite content management systems. I'm also a former meteorologist working in information technology for a very large organization that is heavily involved with the weather. Needless to say, a year or two ago when I heard that The Weather Channel started using Drupal to meet the needs of it's customers and meteorologists, it caught my attention. I think the use of Drupal is a win-win for everyone around and given my background, I wish my own employer had adopted a similar solution. I think organizations miss out on a lot when they don't utilize open source or even proprietary systems in favor of an in-house CMS.
The news keeps getting better for Drupal fans. This week both Acquia and Mediacurrent announced that The Weather Channel is standardizing on the Acquia Platform for Weather.com. Weather.com started using Drupal last year to increase the agility of its content creation and publishing. Now, the company has moved the entire website, which serves more than 20 million pages of content, to the Acquia Platform, which brings together Drupal and Acquia’s solutions for digital engagement and experience management. The team at Weather.com worked with Acquia and digital agency partner Mediacurrent for its site development and migration from its legacy web content management system Percussion.