Jahia Solutions Group, the vendor behind the leading open source "Digital Industrialization" platform, announced today that Kevin Cochrane has joined Jahia’s Board. Cochrane is a former marketing executive for both Adobe and OpenText. As a board member, Cochrane is expected to provide strategic support to the company he recognizes as a major disruptor in the market.
Over the years, I've made it an unwritten policy not to sensationalize bug fixes and security vulnerabilities in content management systems. While there may be great interest in such stories, I believe such stories have a tendency to cause more harm than good. When sensationalized, such articles tend to cause customers to address security concerns with emotion instead of logic which is never a good thing. So, when the security vulnerability known as "Drupageddon" broke and Drupal developer Bevan Rudge posted "Your Drupal website has a backdoor", I knew this story was going to eventually reach mainstream media. In the meantime, I've been struggling on how best to write this article and what story need to be told.
Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.
We've received a copy of the study and once I've dissected the numbers better I'll post my thoughts and comments on this blog. Until then, here's one interesting part of the study, of those surveyed more men shop online than women. I'm not sure if this is true for my household, but where my wife is willing to shop online and offline I have to admit I prefer the online shopping experience over brick and mortar.
This week, the Board of Directors for the Content Management Professionals announced the ending of CM Pros. The decision to close down the organization was evidently made by the Board in Summer 2014.
Although the CMS Pros didn't play a significant part in my content management endeavors, I'm still a little saddened by their departure. I understand the difficulties of advocating the technical side of content management when the more glitzy marketing side of the house is talking content strategy. But this isn't the cause of my sadness, but my nostalgia for the days professional organizations had real value to people like you and me.
Acquia has announced the appointment of Christopher Stone as senior vice president of products and development. Stone has more than 30 years of experience in software development and pioneering open source solutions for the enterprise. Stone will be responsible for engineering, DevOps, and product management of the Acquia Platform, helping lead the expansion of the company’s suite of SaaS solutions for building and managing integrated digital experiences.
Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.
Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.
Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.
A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.
At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?
Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...
This week, Kentico Software announced the release of Kentico 8.1. According to the company, Kentico 8.1 features a variety of new enhancements that bring greater website performance and ease of use to the digital marketing activities of today’s digital agencies and professional marketers. With new “Buy X, get Y” discount capabilities, Kentico 8.1 promises to offer customers new ways to maximize their online sales.
One of my favorite local companies, Blend Interactive, recently made some news this past week. Blend Interactive has named Karla Santi as their Chief Executive Officer (CEO). Santi has been a partner at Blend Interactive since the company formed in 2005, where, to the public, she served as Creative Director and, behind the scenes, handled a good chunk of operational oversight.