Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
There was a time when the complex needs of a global multinational would be assessed and analyst through incredibly powerful but demanding bespoke software that would cost a small fortune to run. Teams of on site developers would be forever working on these intricate and resource hungry corporate performance management (CPM) systems to get everything working as it should whilst senior management kept on ploughing the budget into its upkeep. Why were they doing this? Because a properly implemented CPM software solution can be an incredibly powerful tool indeed.
Kentico Software today unveiled Kentico 8, which brings new enhancements to Kentico’s integrated marketing solution. According to Kentico, this release is intended to help marketers and developers launch integrated marketing campaigns that engage today’s fragmented audiences across all digital channels.
Survey Reveals Majority of Workers Would Rather Work from Home and “In-Office” Workers are Often Jealous
With discussions about the pros and cons of telecommuting taking place throughout organizations around the world, Kona, the social collaboration platform from Deltek – a leading global provider of enterprise software and information solutions, today released the results of a survey showcasing public sentiment on this issue and how workers are adopting technologies like Kona to work, communicate and collaborate better together.
HERNDON, Va. – July 18, 2013 – Deltek, a leading global provider of enterprise software and information solutions, today announced the launch of Kona Business, the premium version of its popular cloud-based social collaboration and productivity platform. While it’s become increasingly easier to share information in today’s world, consuming, organizing and acting upon it can still be incredibly daunting. Kona Business allows both groups and individuals to work better together – beyond the limitations of the most widely-used yet often productivity-draining application: email.
The world of intranets was a simple one before. Nobody ever thought about having the right CMS or ECM or even WCMS to support their intranets. But was it really that simple?! I believe everyone who ever worked on an intranet or used an intranet at work had the same old problem, once a page was created where to find it? Who is allowed to create pages? How to edit them? Who approves them?
Pages over pages created and lost in the intranet limbo. Did they really just disappear? No, not really. They just could not be found anymore - due to the lack of a good content management system. Most intranet software come with a CMS (nowadays) and make everyone’s life easier. But what do you really got to know about content management systems to ensure you got the best one for your circumstances. What does CMS or ECM or WCMS (the world of technology loves its acronyms) really mean?
Munich, Germany, 13 December 2012 – Brainloop announced today that French Nanobiotix S.A., a leader in the development of cancer treatments based on nanotherapeutics, has used Brainloop’s Secure Dataroom to negotiate an exclusive licensing and collaboration agreement with PharmaEngine, Inc. (Taipei, Taiwan). PharmaEngine, Inc., a specialty pharma company focused on the development of in-licensed oncology drugs, received exclusive rights to develop and commercialize Nanobiotix’…
Liferay, Inc. announced today the launch of Social Office 2.0 Enterprise Edition (EE), the newest version of Liferay’s social collaboration solution for enterprise teams. Social Office 2.0 EE, the newest app available in Liferay Marketplace, equips users with an efficient means to collaborate with teams in their business units and to build a social network within their enterprise.
New research from Mimecast finds that the role of the inbox is changing as users spend more than half their working day using email
Information workers’ reliance on email is turning them into ‘Inbox Workers’ who spend the majority of their time on email and shun social media at work, according to new research launched today by Mimecast®, the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange, Hosted Exchange and Office 365.
The research – the second in Mimecast’s Shape of Email series – surveyed 2,500 information workers in the US, UK and South Africa to explore the average employee’s attitudes to, and frustrations with, email. The report found that on average an information worker will use email for four hours per day; equivalent to more than 37 full 24-hour days over a working year, 111 working days, or 888 working hours.
However, users are also frustrated by the limitations of email. Just one in four users report high levels of satisfaction with their email functionality and one in three expect email and social media to converge in the next five years. It is clear that email needs to evolve if it is to cope with the demands of modern day Inbox Workers, who see email not just as a communications tool but as a file store, search engine and a collaboration platform.