"Longer, richer pages are more expensive to create, but our data shows that as the quality of a page increases, its effective revenue decreases. There will have to be a pretty significant shift in traffic to higher quality pages to make them financially viable to create."
- Paul Edmonson, HubPages CEO, Interviewed in Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson, Search Engine Land, February 26, 2013
While Twitter remain my social network of choice, I've struggled over the years with Facebook. For me personally, there is something about Facebook that has rubbed me the wrong way. Facebook's user interface has always felt "cluttered" to me and the addition of "social advertisement" this past year hasn't helped win me over either. More importantly, the seemingly never ending changes to both Facebook's privacy policy and privacy tools has left me very uncomfortable. These days, I'm only on Facebook because my closest friends are on Facebook. In short, with Facebook I feel like I'm a hostage as it may be the only way I keep close ties with friends unwilling to try Twitter or Google+.
Perhaps I was always vulnerable to drinking the Google Kool-Aid. Not only disillusioned with the current state of social media, but also ashamed that I didn't see the value of social media from the start. Not only does Google offer an alternative to Facebook but it also offers you an opportunity to be an "early adopter". For many the question remains, is it worth leaving or diluting your current investment in Facebook as you increasingly invest more time and content into Google+? For me, the answer was obvious as I see Google+ as a game changer for social media and quite frankly CMS Report has historically done a lousy job supporting its Facebook page. Google+ offers the opportunity to do social media well from the start and to avoid yet another missed opportunity.
Search engine optimization (SEO) is defined as the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. A variety of methods can increase the prominence of a webpage within the search results but as search engine providers are constantly tweaking their indexing algorithm website owners should review the SEO techniques they utilize for their own site. Following are some of the key optimization parameters that the author believes will contribute to the improved SEO Ranking.
This month, Google announced that it has officially moved its Apache page speed module, mod_pagespeed, out of beta. For those websites running on the open source Apache HTTP Server, this module speeds up your site and reduces page load time. On the Internet, where user demand quick page rendering, this Apache module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your existing content or workflow.
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