RSS

CMS Report - Keyword: guest feature

  • Business Agility and SaaS for Small and Mid-sized Businesses

    Business Agility and SaaS for Small and Mid-sized Businesses

    Only big enterprises can afford the high upfront capital expenses of on-premises applications as well as skilled IT professionals to maintain the applications. Since small to mid-sized businesses have to do more with less, SaaS is clearly the best choice for managing growth, and business agility in ever-changing markets. A major reason is because SaaS eliminates the need for an infrastructure investment, platform development or expert manpower, which enables first order initiatives to hold top priority spot. All they need for SaaS is a basic computer with a browser. SaaS is a “pay as you use” subscription delivered to the business.

    By Rick Delgado
    Posted: February 24, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted: February 20, 2015

  • Using Big Data to Track Consumer Behavior

    Using Big Data to Track Consumer Behavior

    It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

    Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.

    By Jared Jaureguy
    Posted: February 14, 2015

  • What's an Umbraco? It Just Might Be Your Solution to Content Management

    What's an Umbraco? It Just Might Be Your Solution to Content Management

    If you are considering a transition to a new content management solution, the addition of a CMS solution to a portal or site or a blog, portal, or site redesign, you may wish to look at Umbraco and consider its open source, flexible features, templates and customization capabilities. It is a worthy contender in the CMS market and offers numerous functional and technical benefits to your business. 

    By Sahil Patel
    Posted: February 12, 2015

  • 6 Benefits of a Java CMS

    6 Benefits of a Java CMS

    Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.

    By jmadej
    Posted: February 11, 2015

  • How do I measure the content performance of my site or mobile app?

    How do I measure the content performance of my site or mobile app?

    Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.

    By jmadej
    Posted: February 06, 2015

  • Content Marketing Matters for eCommerce

    Content Marketing Matters for eCommerce

    Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.

    By jmadej
    Posted: February 05, 2015

  • Five Key IT Security Trends For 2015

    Five Key IT Security Trends For 2015

    Ian Kilpatrick, chairman Wick Hill Group, specialists in secure IP infrastructure solutions, looks at five key IT security trends and solutions for 2015: 1. Rise in security breaches The current high level of security breaches, from the largest organization down to the smallest, will continue unabated. What will also grow in 2015 will be the acceptance that security breaches are pretty well unavoidable for the majority of organizations. Companies will need to change their approach to security…

    By RealWire
    Posted: February 04, 2015

  • What is the Weakest Link in Network Security?

    What is the Weakest Link in Network Security?

    Companies and their IT departments must focus on proactive techniques in order to meet future security risks head on. Relying on traditional preventative software alone can no longer be a company's only option when it comes to data breaches and other malicious network security attacks.

    By Rick Delgado
    Posted: January 29, 2015

  • Become a Better Marketer with Big Data

    Become a Better Marketer with Big Data

    Technology is getting faster and smarter. Computers are now able to recognize and learn patterns, and make decisions in real-time. Their improved analytic and decision-making abilities allow them to outperform humans in areas such as medical diagnoses, legal recognition and customized marketing campaigns.

    The era of big data has only furthered the usefulness of computers. Marketers now have massive amounts of customer information at their disposal. Using big data analytics allows markers to gain deeper insights and create more detailed models to improve marketing strategies. However, this isn’t an easy transition. Traditionally, marketers had pieces of information about their audience and ads, but mainly relied on intuition when making decisions and building business strategies.

    By Gil Allouche
    Posted: January 15, 2015

Copyright CMS Report 2006 - 2015