22 April 2014, Amsterdam - Hippo has launched Hippo CMS 7.9 with extended functionality for all users, improving ease of use and security.
Most notable changes are Advanced Channel Management and the introduction of CKEditor, SCXML Workflows and Secure Content Replication. These functionality changes bring increased control over website navigation and content presentation into the hands of end-users, and enable developers to develop advanced workflow scenarios. By introducing a secure replication mechanism between delivery and authoring environments, Hippo CMS 7.9 adds an additional layer of security to content in staging and embargo phases. Moreover, the performance of the content repository and delivery tier of Hippo CMS have been further increased, strengthening Hippo’s position as one of the fastest Content Management Systems in the industry.
It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.
For years, when it came to working in the office, an employee would need to use whatever equipment was provided by the company. The costs of the computers and other devices were the business’s responsibility, but once the equipment was in the employee’s hands, he or she was responsible for what happened to it. In recent years, however, a new trend has emerged that has changed the landscape of how companies conduct their business. It’s called Bring Your Own Device (BYOD), and it’s also changing how the world of marketing works.
Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren't aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.
Deep linking—as it has been known for years—allows web developers to create direct links to particular actions or pages on a website. It also allows people navigating the site to seamlessly travel to other sites at the click of a link. It’s fast, easy, and a major feature of internet design, but for years, apps found on smartphones and tablets have lacked this essential element.
Office 365 Small Business and Small Business Premium provide exceptional value for your small business productivity needs. It might seem a little scary at first to sign up for a recurring software fee, but you get what you pay for – a true cloud service that requires minimal effort to set up and manage. Perfect for a modern IT guy who is wearing many hats.
As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.
But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.
At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?
Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.
Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.
Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.