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CMS Report - Keyword: guest feature

  • Beautiful at Any Size: Mobile First Design and Development

    Beautiful at Any Size: Mobile First Design and Development

    When designing a website or web app, it’s essential to consider the screen of the person who is going to be using it – and nowadays that means it’s more likely to be a mobile screen. In 2014, 1.8 billion phones, 256 million tablets and 276 million PCs were shipped, meaning more phones were shipped in three months than there were PCs shipped all year. But mobile devices and PC’s don’t exist in their own worlds; users are increasingly switching between devices throughout the course of completing a task. A Google study on The New Multi-Screen World found that “90% [of users] use multiple screens sequentially to accomplish a task over time.”

    The new reality is that your website or web app needs to be designed to look good on any device, no matter the screen size.

    By CMS Report
    Posted: May 28, 2015

  • Does Cloud Computing Take Away Too Much Control?

    Does Cloud Computing Take Away Too Much Control?

    It’s not easy to ignore the hype surrounding the cloud. Businesses all over the world are coming to realize that cloud computing offers numerous advantages, from more productivity and capabilities to lower costs. These benefits have lead to the growth of a wide variety of cloud providers, each offering its own unique take on services and products. The result has been a groundswell of support as organizations of all types look to the cloud for solutions to common and complex business problems. Research from Verizon shows that nearly two-thirds (65 percent) of all companies are using some form of the cloud, and that number is only increasing. But as more and more organizations adopt cloud computing, a stern reality is also settling in -- to fully utilize the cloud, one must give up a significant degree of control. With so many businesses now employing the cloud in various ways, have we reached the point where we are giving up too much control?

    By Rick Delgado
    Posted: May 20, 2015

  • Hippo Debuts Content Performance Platform and Launches Hippo CMS 10

    Hippo Debuts Content Performance Platform and Launches Hippo CMS 10

    “This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”

    By jmadej
    Posted: May 19, 2015

  • 3 Ways Big Data Will Positively Affect Businesses

    3 Ways Big Data Will Positively Affect Businesses

    Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

    Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.

    By CMS Report
    Posted: May 18, 2015

  • Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct marketing has gone through a number of transformations over the years.

    And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.

    With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.

    By Jared Jaureguy
    Posted: May 14, 2015

  • Proper Data Insights Need Tools and Talent

    Proper Data Insights Need Tools and Talent

    Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.  

    By Jonathan Buckley
    Posted: May 14, 2015

  • 4 Reasons Why Your CMS Should Support a Decoupled Architecture

    4 Reasons Why Your CMS Should Support a Decoupled Architecture

    Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

    By jmadej
    Posted: May 06, 2015

  • The Google Mobile Friendly Update: Get Your Site Up To Scratch

    The Google Mobile Friendly Update: Get Your Site Up To Scratch

    The "Google Mobile Friendly Update" was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices.

    By Mik Dunne
    Posted: April 27, 2015

  • Hippo: Content ROI Spans the Enterprise

    Hippo: Content ROI Spans the Enterprise

    Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

    By jmadej
    Posted: April 22, 2015

  • How Retailers are Creating a 360-degree Shopping Experience

    How Retailers are Creating a 360-degree Shopping Experience

    Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.

    By Jonathan Buckley
    Posted: April 20, 2015

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