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CMS Report - Keyword: guest feature

  • Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.

    By Rick Delgado
    Posted: April 09, 2015

  • 5 features of a modern CMS

    5 features of a modern CMS

    How are CMS vendors responding to the contemporary needs of the market to create a content-centric and context-relevant experience for their users?

    By Bojana Sekeljic
    Posted: April 08, 2015

  • Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds.  But good news! The mobile phone stuck to your keister can help put it back into beach shape.  Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes.  Need a buddy to encourage your progress?  A coach to scare and inspire you into shape?  Fitness tracking and scientific data technology to bring you into the 21st century of fitness?  Read below about five different social apps to help you get into shape for the beach.

    By CMS Report
    Posted: April 03, 2015

  • Moving to the Cloud? Take a Deep Dive for Full Benefit

    Moving to the Cloud? Take a Deep Dive for Full Benefit

    It’s likely clear to most companies by now that any realistic view of the future of the business world involves cloud computing in some way. It’s difficult to ignore the variety of benefits that come from adopting the cloud, including more productivity from employees, more business agility, and, of course, significant cost savings. Even with these advantages in mind, many companies still feel a reluctance to make the cloud part of their operations. A move to the cloud is certainly a significant change, one which should not be considered lightly. While many of these reluctant businesses won’t dispute the benefits of cloud computing, they may have trouble seeing how to maximize those benefits to make such a transition worth it. The answer is to take a “deep dive” into the cloud.

    By Rick Delgado
    Posted: March 17, 2015

  • Thank the Cloud for the Rise of Big Data

    Thank the Cloud for the Rise of Big Data

    Big Data is changing the world. The ability to store, manage and extract actionable insights from vast and deep lakes of disparate data pouring in from multiple sources has transformed businesses, industries, and our lives.

    And for this we can thank the cloud.
    By Jonathan Buckley
    Posted: March 12, 2015

  • Counting The Cost Of BYOD

    Counting The Cost Of BYOD

    There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors.

    By David Khan
    Posted: March 04, 2015

  • 5 Mobile Marketing Mistakes – and How to Fix Them

    5 Mobile Marketing Mistakes – and How to Fix Them

    According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

    Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.

    To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.

    By CMS Report
    Posted: March 03, 2015

  • Business Agility and SaaS for Small and Mid-sized Businesses

    Business Agility and SaaS for Small and Mid-sized Businesses

    Only big enterprises can afford the high upfront capital expenses of on-premises applications as well as skilled IT professionals to maintain the applications. Since small to mid-sized businesses have to do more with less, SaaS is clearly the best choice for managing growth, and business agility in ever-changing markets. A major reason is because SaaS eliminates the need for an infrastructure investment, platform development or expert manpower, which enables first order initiatives to hold top priority spot. All they need for SaaS is a basic computer with a browser. SaaS is a “pay as you use” subscription delivered to the business.

    By Rick Delgado
    Posted: February 24, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted: February 20, 2015

  • Using Big Data to Track Consumer Behavior

    Using Big Data to Track Consumer Behavior

    It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

    Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.

    By Jared Jaureguy
    Posted: February 14, 2015

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