As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.
But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.
At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?
Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.
Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.
Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.
Bring your own device (BYOD) and big data are pretty big terms in the tech space right now, but so far the conversations about big data and BYOD have been largely separate. Many articles have addressed the problems and headache it is causing IT teams, especially since many companies are not prepared to handle employees bringing their own mobile devices. A survey of small and medium-sized businesses found that 22 percent had a BYOD policy in place. While a select group of companies are actively creating a BYOD environment in their company in order to please their workers and improve productivity, others feel it is being forced upon them by employees who are already bringing their devices to work and posing a significant security risk to the company.
Research reveals that consumers are almost always addressable online (38% is addressable continuously) and use multiple channels. This offers marketers enormous opportunities to get in touch with their target groups. Nevertheless, this omnipresence of channels and brands makes it much more difficult to win customers over to your brand. Fortunately, GX Software knows what to do: place effort in online engagement. This will improve conversion with 50% and revenue with 12%. Also the click through rate will be about 18 times higher.
Ametys 3.5.3, the latest release of open source Ametys CMS, is designed to help enterprises find a response to advanced web publishing issues. Its features include roll-out enterprise portals, websites, blogs through a website factory, share contents between sites, use and share contents from/with social networks.
Research by Searchmetrics identifies most tweeted newspaper stories in 2013
New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter.
Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the study by digital marketing software and services company, Searchmetrics.
Searchmetrics analyzed the number of tweets per week generated by content on ten leading US newspaper websites using the continuously updated database of search and social network data which powers its software for tracking search and social media marketing activity.
The research reveals that the Washington Post drives around 275,000 tweets per week followed by the New York Times with nearly 261,500 tweets per week and USA Today (near 150,000 tweets per week).
For a simple corporate website, brand site or web store, Weebly is an exceptional tool and worth a look. I don’t know of any CMS, including WordPress, that comes close to this level of usability and functionality for the price.