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CMS Report - Keyword: guest feature

  • Moving to the Cloud? Take a Deep Dive for Full Benefit

    Moving to the Cloud? Take a Deep Dive for Full Benefit

    It’s likely clear to most companies by now that any realistic view of the future of the business world involves cloud computing in some way. It’s difficult to ignore the variety of benefits that come from adopting the cloud, including more productivity from employees, more business agility, and, of course, significant cost savings. Even with these advantages in mind, many companies still feel a reluctance to make the cloud part of their operations. A move to the cloud is certainly a significant change, one which should not be considered lightly. While many of these reluctant businesses won’t dispute the benefits of cloud computing, they may have trouble seeing how to maximize those benefits to make such a transition worth it. The answer is to take a “deep dive” into the cloud.

    By Rick Delgado
    Posted: March 17, 2015

  • Thank the Cloud for the Rise of Big Data

    Thank the Cloud for the Rise of Big Data

    Big Data is changing the world. The ability to store, manage and extract actionable insights from vast and deep lakes of disparate data pouring in from multiple sources has transformed businesses, industries, and our lives.

    And for this we can thank the cloud.
    By Jonathan Buckley
    Posted: March 12, 2015

  • Counting The Cost Of BYOD

    Counting The Cost Of BYOD

    There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors.

    By David Khan
    Posted: March 04, 2015

  • 5 Mobile Marketing Mistakes – and How to Fix Them

    5 Mobile Marketing Mistakes – and How to Fix Them

    According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

    Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.

    To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.

    By CMS Report
    Posted: March 03, 2015

  • Business Agility and SaaS for Small and Mid-sized Businesses

    Business Agility and SaaS for Small and Mid-sized Businesses

    Only big enterprises can afford the high upfront capital expenses of on-premises applications as well as skilled IT professionals to maintain the applications. Since small to mid-sized businesses have to do more with less, SaaS is clearly the best choice for managing growth, and business agility in ever-changing markets. A major reason is because SaaS eliminates the need for an infrastructure investment, platform development or expert manpower, which enables first order initiatives to hold top priority spot. All they need for SaaS is a basic computer with a browser. SaaS is a “pay as you use” subscription delivered to the business.

    By Rick Delgado
    Posted: February 24, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted: February 20, 2015

  • Using Big Data to Track Consumer Behavior

    Using Big Data to Track Consumer Behavior

    It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

    Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.

    By Jared Jaureguy
    Posted: February 14, 2015

  • What's an Umbraco? It Just Might Be Your Solution to Content Management

    What's an Umbraco? It Just Might Be Your Solution to Content Management

    If you are considering a transition to a new content management solution, the addition of a CMS solution to a portal or site or a blog, portal, or site redesign, you may wish to look at Umbraco and consider its open source, flexible features, templates and customization capabilities. It is a worthy contender in the CMS market and offers numerous functional and technical benefits to your business. 

    By Sahil Patel
    Posted: February 12, 2015

  • 6 Benefits of a Java CMS

    6 Benefits of a Java CMS

    Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.

    By jmadej
    Posted: February 11, 2015

  • How do I measure the content performance of my site or mobile app?

    How do I measure the content performance of my site or mobile app?

    Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.

    By jmadej
    Posted: February 06, 2015

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