If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
In a world where security threats seem to rise up every day, protecting vital business data is more important than ever before. Stories of large corporations suffering from security breaches seem to be a common sight in the headlines now. It’s something every company wishes to avoid, but finding ways to fight present and future attackers has proven challenging to say the least. For any business just starting out, in addition to providing quality products and excellent service, establishing effective network security is a must. Without it, the chances of losing customer data increases dramatically. Network security is the route to choose if you want a safe, dependable enterprise with a focus on growth for the future.
Who doesn’t like the idea of Bring Your Own Device (BYOD) for business? Having employees use their own personal devices for work sounds like a great idea. For one thing, they’ll be more productive as they are already familiar with their devices. They’ll also be more satisfied with their work since they won’t have to struggle with learning how to operate a new smartphone or tablet. Plus, companies can save on costs since they won’t need to buy devices for their employees. So what’s the downside? For many business leaders, the chief concern no matter the BYOD policies enacted is that of security. With employees using their own devices, that opens up more avenues for vital company data to be compromised. That’s why so many businesses now are turning to mobile device management (MDM) systems as a way to address these pressing security issues.
With so many security issues, hacks and vulnerabilities in today’s WordPress websites the best defense and sure way to protect your website and data is to have a proper automated backups set.
There are many ways to take backups of your website, some webmasters prefer to take backups manually of their web files and databases. But to save time and be more productive there are many automated tools and services that can be combined and used to take backups.
So you have you a shiny new virtual environment up and running. You may have virtualised all your servers, so that your business-critical databases, CRM systems, ERP applications and email all reside in a virtual environment. It has been a long project, but now it is complete and you are experiencing the operational, performance and cost gains. Stop! Think! Have you covered all the bases? Have you thought about security?
Survey reveals 39% of enterprises not managing, or manually managing their virtual environments, negating any anticipated cost savings
Tensions between application producers and enterprises around virtualization are likely to heat up. As software vendors and intelligent device manufacturers change their licensing rules to profit from virtualization, the latest IDC/Flexera Software report, based on a survey of both application producers (software vendors and intelligent device manufacturers) and enterprises, shows that 42% of application producers plan on changing their licensing/compliance policies for virtualization. At the same time, alarmingly, a large percentage of enterprises, 39%, either don't manage their software licences at all in virtual environments, or they do so manually.
This lack of correlation is likely to increase tensions between buyers and sellers of enterprise software as more organizations are found to be out of compliance with virtualization licensing rules, resulting in steeper "true-up" or cost balancing penalties.
Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.
When it comes to technology in the workplace, businesses have always placed efficiency as a top priority. Because nearly all transactions, record keeping, communication and other functions are conducted on computers, speed and safety are essential. In recent years a trend has developed that many companies are finding helps employees conduct their work in a much more efficient way. This trend is called “Bring Your Own Device” or BOYD. Companies who implement this system allow employees to supply their own mobile devices, laptops and tablets in the workplace.
This practice has several obvious advantages but there are also negative side effects that companies need to be aware of. According to one market research report, BOYD will expand to more than 88% of enterprise by the end of 2013. As more companies jump on the bandwagon they should consider the following.
These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.
Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.
So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.