Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.
Digital Business Optimization Drives Growth for America’s Fastest Growing Private Software Company
Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.
This data is powerful. Even with the “unknown” visitors, I can start to aggregate information and see if patterns based on the content they engage with develops. If they do, I can start creating specific content for southern California visitors and deliver better experiences. Portals and web are one—it’s time to start treating every visitor as an individual.
By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.
CMS software applications come in various types and are offered by different vendors -- proprietary CMS tools hosted by web IT companies and open source systems such as Wordpress, Joomla, and Drupal. Not choosing the ideal CMS and not implementing the solution wisely can cause trouble once your website is officially launched. These pitfalls include slow speed, no available updates and support, the tendency of getting hacked (due to unsecure framework), and frustrations brought about by not meeting the expectations and demands of your business.
To avoid these pitfalls, we’ll discuss with you the top mistakes you must avoid when choosing and implementing a CMS solution.
Big data and social media, individually and together, are changing the world in so many different ways. Not only are Facebook and Twitter some of the biggest developers in big data technology, but the information they gather is so important to so many different companies.
One of the more important ways that big data and social media are changing the world landscape is through their effects on Human Resources (HR). They totally change how companies do business. Big data in the cloud is making it easier and more affordable than ever for companies to implement big data technology.
Virtualization seems to be the way to go in the business world today. Many companies are talking about it, and most have either already implemented it or are thinking of using it. Though there are costs to virtualizing, most businesses say they’re worth it since virtualization often brings big savings in the long run. When talking about virtualization, however, most of the discussion revolves around how large companies are able to take advantage of the technology. Often left out of the conversation are the risks and benefits associated with small businesses employing virtualization. There are a number of important items to consider before deciding if it is right for your small business.
22 April 2014, Amsterdam - Hippo has launched Hippo CMS 7.9 with extended functionality for all users, improving ease of use and security.
Most notable changes are Advanced Channel Management and the introduction of CKEditor, SCXML Workflows and Secure Content Replication. These functionality changes bring increased control over website navigation and content presentation into the hands of end-users, and enable developers to develop advanced workflow scenarios. By introducing a secure replication mechanism between delivery and authoring environments, Hippo CMS 7.9 adds an additional layer of security to content in staging and embargo phases. Moreover, the performance of the content repository and delivery tier of Hippo CMS have been further increased, strengthening Hippo’s position as one of the fastest Content Management Systems in the industry.
It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.
For years, when it came to working in the office, an employee would need to use whatever equipment was provided by the company. The costs of the computers and other devices were the business’s responsibility, but once the equipment was in the employee’s hands, he or she was responsible for what happened to it. In recent years, however, a new trend has emerged that has changed the landscape of how companies conduct their business. It’s called Bring Your Own Device (BYOD), and it’s also changing how the world of marketing works.