There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.
Technologies like Apache Hadoop are enabling companies to more effectively manage and utilize this data to market to their target audiences.This, combined with basic demographic data, provides a wealth of information that can be used to reach and influence potential purchasers and clients. But despite these amazing new inroads, few companies are taking proper advantage of analytics to increase their business prospects. This may be because many marketers have trouble distilling actual, usable information from the maelstrom of raw numbers that are gathered during analysis. Four steps that can help are as follows.
Businesses have seen the value of data for years. Thus, businesses have collected survey, transaction and marketing data all with the hope that by analysing it they can improve their business processes and become more profitable. The problem is that some companies end up paying more than the data is actually worth, due to poor business practices or relying on a data warehouse that simply can't keep up with today’s influx of data. For business leaders who find the following five signs familiar, it may be time to switch to big data as a service, such as Qubole, to get the most out of the data they collect and the money they spend.
Those who dismissed cloud computing a couple years ago as a passing fad are quickly learning that the cloud is here to stay. Just like Twitter and Facebook evolved from a college student “fad” to key marketing tools, cloud computing is a viable business solution. CIOs and CTOs who embrace the cloud and create a plan for their company’s transition to the cloud will provide a valuable asset to their company. Those who don't will soon fall behind and find themselves replaced by someone who knows how to incorporate the cloud.
The new versions provide an exceptional level of performance for strategic digital portals of large organizations.
Jahia, the open source vendor of new generation Java CMS solutions, today announces the availability of Jahia xCM 6.6.2 in Community and Enterprise distributions, and of Jahia Wise 1.8, its social and collaborative document sharing solution (Enterprise distribution).
These new versions are services packs resulting from continued collaboration with the community, which makes it possible to constantly enhance the user experience, performances and stability.
Businesses tend to put all of their time and resources into storing and maintaining their data rather than improving their analysis process. These are seven warning signs that you may have fallen into the data collection trap and are not gaining the insights that you need and want.
Webnodes announces the release of version 4.5 of their CMS, with several significant improvements including ontology merging, more options for load balancing setup and content synchronizations between installations.
In a recent survey, 69 percent of North American IT professionals expressed a belief that the risks of using a cloud based service currently outweighed the benefits. The main reason cited was a concern over data security. This concern has made many business leaders hesitant to switch over to the cloud, but the reality is the cloud is growing and is not going away, especially with the possibility of big data cloud computing.
In fact, Forrester Research predicts that the cloud business will grow from its current worth at $40 billion to $160 billion by 2020. Rather than ignoring the cloud, business leaders should learn about the vulnerabilities, what their implications are and the steps they can take to protect their data. This article will specifically address the vulnerability to service traffic hijacking and how it can be addressed.
Samir Bhatt is the author of recently published Liferay Portal Performance Best Practices which provides guidance on how to build and define architecture of high performing Liferay based portal solutions. This is the second book after co-authoring Liferay Beginner’s Guide in 2012.
Samir Bhatt has over 12 years of IT including 4 years of Liferay Portal experience. In addition to authoring this book, Samir has also co-authored Liferay Beginner’s Guide. Samir is a Liferay certified trainer delivering training on Liferay Portals worldwide.
In a recent interview, the author provided the following answers to our questions.
But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013
Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.
dotCMS, an open source, Java-based content management system, is proud to announce the release of v2.3 – which continues to add features that address real world challenges faced by content managers, web developers and java developers in the modern enterprise.