So you have you a shiny new virtual environment up and running. You may have virtualised all your servers, so that your business-critical databases, CRM systems, ERP applications and email all reside in a virtual environment. It has been a long project, but now it is complete and you are experiencing the operational, performance and cost gains. Stop! Think! Have you covered all the bases? Have you thought about security?
Survey reveals 39% of enterprises not managing, or manually managing their virtual environments, negating any anticipated cost savings
Tensions between application producers and enterprises around virtualization are likely to heat up. As software vendors and intelligent device manufacturers change their licensing rules to profit from virtualization, the latest IDC/Flexera Software report, based on a survey of both application producers (software vendors and intelligent device manufacturers) and enterprises, shows that 42% of application producers plan on changing their licensing/compliance policies for virtualization. At the same time, alarmingly, a large percentage of enterprises, 39%, either don't manage their software licences at all in virtual environments, or they do so manually.
This lack of correlation is likely to increase tensions between buyers and sellers of enterprise software as more organizations are found to be out of compliance with virtualization licensing rules, resulting in steeper "true-up" or cost balancing penalties.
Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.
When it comes to technology in the workplace, businesses have always placed efficiency as a top priority. Because nearly all transactions, record keeping, communication and other functions are conducted on computers, speed and safety are essential. In recent years a trend has developed that many companies are finding helps employees conduct their work in a much more efficient way. This trend is called “Bring Your Own Device” or BOYD. Companies who implement this system allow employees to supply their own mobile devices, laptops and tablets in the workplace.
This practice has several obvious advantages but there are also negative side effects that companies need to be aware of. According to one market research report, BOYD will expand to more than 88% of enterprise by the end of 2013. As more companies jump on the bandwagon they should consider the following.
These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.
Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.
So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.
There has been a lot of talk about big data recently, especially big data in the cloud. Often times both of these points — big data and cloud computing — are confusing to people. Fortunately, while they might be confusing elements to them, the essence of each of them is very simple, and when put together they form a very powerful combination. Cloud computing is the future, both for individuals and businesses. That being said, there’s a lot of confusion about how cloud computing works and what it can do for businesses and if it’s really safe or not.
Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.
Digital Business Optimization Drives Growth for America’s Fastest Growing Private Software Company
Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.
This data is powerful. Even with the “unknown” visitors, I can start to aggregate information and see if patterns based on the content they engage with develops. If they do, I can start creating specific content for southern California visitors and deliver better experiences. Portals and web are one—it’s time to start treating every visitor as an individual.