Gartner released the 2015 Magic Quadrant for Web Content Management today, and there’s a new addition to the list of usual suspects. This year the Magic Quadrant includes Hippo CMS. As CTO, I couldn’t be more proud.
Like our partnership with EMC earlier this year, I see it as a major stamp of approval, confirming what I’ve known all along: that our open, standards-based architecture, our consistent belief in a WCMS based on the separation of concerns, and our refusal to follow some of our competitors into the realm of the extensive marketing suite fuels a truly enterprise-grade product.
“Our growing customer and partner base in North America have selected Hippo because we are unequivocally positioned to help them deliver an exceptional, context aware digital experience,” stated Jeroen Verberg, CEO of Hippo. “Based on the market traction we’ve experienced to-date in 2015, we expect to double our roster of North American customers by 2016. With the momentum we’re seeing, you’ll be hearing a lot more about Hippo as a distinct player in the United States market over the next six months.”
This past May, we released Hippo CMS 10-- undoubtedly our biggest release so far, and the debut our our Content Performance Platform. Focused on driving collaborative innovation between IT and Marketing, Hippo CMS enables a data-driven, omni-channel content strategy for the modern enterprise. It is designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device. Today, we're glad to announce the GA release of Hippo CMS 10.
Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.
In a year of significant expansion in target regions, partnership with the London-based VASSIT --whose clients include Santander, OVO Energy, UNITE students, Rolls-Royce and others--offers a Hippo a significant opportunity to expand its footprint in the United Kingdom.
Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
The enterprise gains a powerful springboard for innovation in content-driven E-Commerce experiences today, as leading Web Content Management vendor Hippo and commercetools, provider of cloud-based E-Commerce platform SPHERE.IO join forces in a technical alliance.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.
Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.