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CMS Report - Keyword: hippo cms

  • CMS Industry Working Together to Standardize Personalized Web and Digital Experience

    Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.

    Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.

    By Bryan Ruby
    Posted: March 24, 2015

  • Upcoming Webinar: Three Reasons Why You Need a New Web Content Management System

    Upcoming Webinar: Three Reasons Why You Need a New Web Content Management System

    These days, content is the backbone of online business, impacting customer decision-making before direct contact is made with sales or through marketing automation. As channels proliferate, Enterprises need to ensure that they deliver personalized content that resonates with their diverse audiences, in any context and on any device.

    What:   Webinar with EMC and Hippo CMS 
    When: March 26th 
    Time:  10am PT | 1pm ET | 7pm CET 
    Sign up here

    To ensure that their content is helping reach business goals, enterprises need a smart, third-platform Web Content Management System that uses data and metrics to continuously optimize their content's performance.

    By jmadej
    Posted: March 05, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted: February 20, 2015

  • Hippo Enhances WCM Utilizing EMC Documentum

    Hippo Enhances WCM Utilizing EMC Documentum

    Hippo, a leading Web Content Management System provider, today announced enhanced interoperability with EMC® Documentum®, as part of its participation in the EMC Business Partner Program for Technology Connect Partners.

    By jmadej
    Posted: February 18, 2015

  • 6 Benefits of a Java CMS

    6 Benefits of a Java CMS

    Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.

    By jmadej
    Posted: February 11, 2015

  • How do I measure the content performance of my site or mobile app?

    How do I measure the content performance of my site or mobile app?

    Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.

    By jmadej
    Posted: February 06, 2015

  • Content Marketing Matters for eCommerce

    Content Marketing Matters for eCommerce

    Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.

    By jmadej
    Posted: February 05, 2015

  • Marketers Need Big Data That Makes Sense

    Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.

    But let’s pause for a moment. Why are we doing this again?

    By jmadej
    Posted: October 01, 2014

  • Hippo and Boston Interactive sign partnership

    Hippo and Boston Interactive sign partnership

    Boston, 25 August 2014 - Web Content Management software vendor Hippo is pleased to announce its partnership with integrated web marketing agency Boston Interactive. Based in Boston and Amsterdam, Hippo has experienced record growth and expansion in the North American market in the past year. The company’s partnership with Boston Interactive, whose clients include Forrester Research, Harvard University, the International Data Group, the American Humane Association and the John F. Kennedy Presidential Library and Museum, provides a further strategic opportunity to bring the power of Hippo CMS to American enterprises.
    By jmadej
    Posted: August 25, 2014

  • 5 Reasons to Take Content-as-a-Service Seriously

    5 Reasons to Take Content-as-a-Service Seriously

    If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.

    By jmadej
    Posted: August 12, 2014

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