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CMS Report - Keyword: hippo cms

  • Hippo and Boston Interactive sign partnership

    Hippo and Boston Interactive sign partnership

    Boston, 25 August 2014 - Web Content Management software vendor Hippo is pleased to announce its partnership with integrated web marketing agency Boston Interactive. Based in Boston and Amsterdam, Hippo has experienced record growth and expansion in the North American market in the past year. The company’s partnership with Boston Interactive, whose clients include Forrester Research, Harvard University, the International Data Group, the American Humane Association and the John F. Kennedy Presidential Library and Museum, provides a further strategic opportunity to bring the power of Hippo CMS to American enterprises.
    By jmadej
    Posted: August 25, 2014
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  • 5 Reasons to Take Content-as-a-Service Seriously

    5 Reasons to Take Content-as-a-Service Seriously

    If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.

    By jmadej
    Posted: August 12, 2014
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  • Hippo Announces Partnership with Web Development Experts Oshyn

    In a year of significant growth in North America, partnership with the Los Angeles Metro-based agency, whose clients include Disney, Volkswagen, Miramax and Coca-Cola is a key step in bringing the power of Hippo CMS to the American market. Known for its expertise in website implementation and product development for web content management systems and platforms, Oshyn joins a global network bringing dynamic and compelling digital experiences to enterprise clients.

     
    By jmadej
    Posted: July 29, 2014
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  • Hippo reports continued record growth in First Half year 2014

    Hippo reports continued record growth in First Half year 2014

    Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.

    Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.

     

    By jmadej
    Posted: July 18, 2014
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  • CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

    Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.

    By jmadej
    Posted: June 13, 2014
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  • 5 Worst Mistakes When Selecting a CMS

    5 Worst Mistakes When Selecting a CMS

    So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

    By jmadej
    Posted: June 10, 2014
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  • Hippo announces record growth in first quarter, with major wins in North America

    Hippo announces record growth in first quarter, with major wins in North America

    Hippo is pleased to announce record growth in the first quarter of 2014. With several major clients signed, and key partnerships concluded, 2014 is off to a great start. With first quarter subscription bookings up 91% compared to Q1 2013, this has been the most successful in the company’s history.

    By jmadej
    Posted: May 30, 2014
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  • Webinar: Integrating Hippo CMS and IBM Smarter Commerce: The Vision

    Webinar: Integrating Hippo CMS and IBM Smarter Commerce: The Vision

    Too many eCommerce sites are run like a bunch of catalogue pages rather than a collection of potential buying journeys. Hippo CMS and IBM have created a partnership to deliver truly optimized eCommerce experiences that bring together Content, Commerce, Channels and Customers.

    By jmadej
    Posted: May 23, 2014
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  • Hippo: We don’t build digital platforms for today, we build them for tomorrow

    As mobile evolves, we see that customers engage in a continuous and streamlined way, on multiple devices and at various touch points. Isolated platforms of varying levels of quality and evolution are no longer acceptable. We have to be mindful of the omnichannel customer journey. Regardless of the device they’re engaging on, customers want to remain on the same path, with the same information available to them.  

    By jmadej
    Posted: May 20, 2014
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  • Top Exec: Why separate “known” and “anonymous” visitors, when they're really on a spectrum?

    This data is powerful. Even with the “unknown” visitors, I can start to aggregate information and see if patterns based on the content they engage with develops. If they do, I can start creating specific content for southern California visitors and deliver better experiences.  Portals and web are one—it’s time to start treating every visitor as an individual.

    By jmadej
    Posted: May 07, 2014
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