Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.
Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.
These days, content is the backbone of online business, impacting customer decision-making before direct contact is made with sales or through marketing automation. As channels proliferate, Enterprises need to ensure that they deliver personalized content that resonates with their diverse audiences, in any context and on any device.
What: Webinar with EMC and Hippo CMS
When: March 26th
Time: 10am PT | 1pm ET | 7pm CET
Sign up here
To ensure that their content is helping reach business goals, enterprises need a smart, third-platform Web Content Management System that uses data and metrics to continuously optimize their content's performance.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Hippo, a leading Web Content Management System provider, today announced enhanced interoperability with EMC® Documentum®, as part of its participation in the EMC Business Partner Program for Technology Connect Partners.
Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.
Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.
Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.
Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.
But let’s pause for a moment. Why are we doing this again?