It's no secret that I'm not a big fan of what the content management industry is calling 'Customer Experience Management', or CXM. To be clear, I firmly believe that it's important to manage your customer experience. What I don't believe is that your content management system vendor is the answer.
2012 was characterized by a marked increase of online video in brands’ communication strategies. The top videos of 2012 ranked by Ebuzzing Social, the global experts in social video advertising, show the importance of this emerging format and its potential as a medium for original content and creative advertising. In 2012 the sectors which had the most success in online video were Entertainment, Technology, Luxury and Drinks.
"A well-executed CMS selection process takes into account the needs and desires of both marketing and IT, creating a content management environment that has been optimized for those who are responsible for publishing content as well as those who are responsible for providing technical support."
-John Fairley, Walker Sands Communications, "Don’t Let IT Hijack the CMS", CIO Update, October 3, 2012.
Hippo today announced the launch of Hippo CMS 7.8 and its new Relevance Module. As the first open source CMS to address delivering customer engagement, Hippo puts marketers in charge of creating and maintaining contextualized experiences across the customer journey covering web, mobile and social channels.
Digital technology agency Cognifide to host marketing event ‘A Bigger Bang!’ this month to help brand managers and digital marketers deliver better campaigns.
A Bigger Bang! 2012 Digital Marketing “How to do more with less?” is the first in a series of free to attend events from marketing technology agency Cognifide to be held on Monday, 12 November 2012.
Scalability and security key requirements for expanding panel business London, UK and Oslo, Norway…
NEW YORK, June 12, 2012- Engagement and control are two words driving conversations across the…
Marketing and sales teams can manage online catalogs with complete autonomy thanks to advanced…
