Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research (MR) has revealed the results of its 9th Annual MR Software Survey. The results show a patchy approach to progress in the MR industry, with some apparent backwards steps around survey length, despite a rise in new and specialist data collection, and more creative research methods.
The survey found that there is a growing trend towards respondents taking web surveys on mobile devices (up from 6.7% last year to 13.1%), a small but growing use of mobile self-completion, and increasing recognition that mobile is deemed ‘viable’ as a research channel by the vast majority of researchers.
Long time readers know that I'm a big fan of CMS Expo often held in Chicago. The same folks that bring you CMS Expo, The CMS Association, are now launching Dayhitter Events. Instead of the usual three-day events, these will be one day events and it sound like they might also take these events "on the road" to a location near you.
There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.
Technologies like Apache Hadoop are enabling companies to more effectively manage and utilize this data to market to their target audiences.This, combined with basic demographic data, provides a wealth of information that can be used to reach and influence potential purchasers and clients. But despite these amazing new inroads, few companies are taking proper advantage of analytics to increase their business prospects. This may be because many marketers have trouble distilling actual, usable information from the maelstrom of raw numbers that are gathered during analysis. Four steps that can help are as follows.
It's no secret that I'm not a big fan of what the content management industry is calling 'Customer Experience Management', or CXM. To be clear, I firmly believe that it's important to manage your customer experience. What I don't believe is that your content management system vendor is the answer.
2012 was characterized by a marked increase of online video in brands’ communication strategies. The top videos of 2012 ranked by Ebuzzing Social, the global experts in social video advertising, show the importance of this emerging format and its potential as a medium for original content and creative advertising. In 2012 the sectors which had the most success in online video were Entertainment, Technology, Luxury and Drinks.
"A well-executed CMS selection process takes into account the needs and desires of both marketing and IT, creating a content management environment that has been optimized for those who are responsible for publishing content as well as those who are responsible for providing technical support."
-John Fairley, Walker Sands Communications, "Don’t Let IT Hijack the CMS", CIO Update, October 3, 2012.
Hippo today announced the launch of Hippo CMS 7.8 and its new Relevance Module. As the first open source CMS to address delivering customer engagement, Hippo puts marketers in charge of creating and maintaining contextualized experiences across the customer journey covering web, mobile and social channels.
Digital technology agency Cognifide to host marketing event ‘A Bigger Bang!’ this month to help brand managers and digital marketers deliver better campaigns.
Scalability and security key requirements for expanding panel business London, UK and Oslo, Norway and New York, NY: 19 June 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research is pleased to announce that JTN Research, one of the largest sample providers in Central and Eastern Europe, has migrated its panel business on to the Confirmit Horizons platform to support its ambitious expansion plans in the region. JTN Research has…