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CMS Report - Keyword: marketing

  • Propeople Welcomes New Leaders for Digital Strategy & Marketing to Global Team

    Propeople Welcomes New Leaders for Digital Strategy & Marketing to Global Team

    Propeople, a full-service agency for the digital age, today announced that it is expanding its Global Executive Team with the appointment of two new positions - Gus Murray as Global Chief Digital Strategy Officer, and Troels Feodor Nielsen as Global Chief Marketing Officer. Both Gus and Troels will help to steer Propeople’s strategic initiatives in current and future markets.

    By Propeople
    Posted: November 13, 2014

  • Retention Science: The Impact of Big Data

    Retention Science: The Impact of Big Data

    The world of e-commerce is tough, and it’s only going to get tougher as more and more companies shift away from traditional brick and mortar stores and go with online enterprises. Because of the increase in competition and products offered, it’s more important than ever that companies get their marketing strategies right. And in a world filled with so much noise from email, social media, apps and the like, that too is getting more and more difficult. Not only is it harder than ever to get a customer's attention, but it’s also harder than ever to keep them coming back to your site/store. With big data technology and programs like Hadoop Hive, however, it’s becoming much easier.

    By Gil Allouche
    Posted: November 10, 2014

  • How Big Data can Improve Marketing ROI

    The implementation of big data has proven to increase a company’s ROI by as much as ten to 20 percent depending on the metrics used. Productivity can also increase by five percent and lead to six percent higher profits than other competitors. Enterprises not using big data in their operations are missing out on the benefits that come from increased data gathering and analytics.

    By Gil Allouche
    Posted: October 10, 2014

  • Marketers Need Big Data That Makes Sense

    Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.

    But let’s pause for a moment. Why are we doing this again?

    By jmadej
    Posted: October 01, 2014

  • Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.

    By Bryan Ruby
    Posted: September 22, 2014

  • 5 tips for promoting Magento products

    5 tips for promoting Magento products

    The main aim of any Magento store owner is to sell his products, and for that just to place them on the pages of your site is not enough. Selling is usually a result of promoting as it is the only way to let customers know about new goods and new brands available at your store. Promotion process can’t be chaotic: you need to have a strategy to follow. Amasty Team offers you 5 tips to start with to get your products promoted.

    By Amasty
    Posted: September 15, 2014

  • Big Data Use Case: Digital Advertising

    Big Data Use Case: Digital Advertising

    When people think of big data, they naturally assume that it’s just about gathering large amounts of information to provide more accurate searches online and help companies provide more targeted advertisements and marketing efforts. They’re both right and wrong. True, there is so much more to big data than just marketing and advertising. It’s effects are now being seen in numerous industries across the globe. It’s solving world problems and improving the quality of life for millions of individuals. With all that, however, the big data platform such as that provided by Qubole is still making it’s presence felt in the advertising world — helping companies advertise better and consumers get more of what they want.

    By Gil Allouche
    Posted: August 26, 2014

  • CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

    Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.

    By jmadej
    Posted: June 13, 2014

  • 10th Annual Survey Reveals A Decade of Innovation and Disruption in Market Research

    Confirmit 2013 Market Research Technology Report highlights key industry changes over the past ten years New York, NY: Mobile technology, social media and multi-modal research have been the most positive technological developments in Market Research (MR) over the past decade, but firms have been challenged by disruptive elements including DIY surveys, data privacy and the displacement of fixed-line telephony during that time. These are some of the key findings of the Confirmit 2013 Market…

    By RealWire
    Posted: May 29, 2014

  • EPiServer Find Delivers Next Generation Search Solution for Businesses

    EPiServer Find Delivers Next Generation Search Solution for Businesses

    Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience

    EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.

    By RealWire
    Posted: May 20, 2014

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