It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.
The world of marketing is only growing more complex as a variety of platforms and technologies are giving customers more access to businesses and products than ever before. These new challenges are forcing many marketers to adopt some new technologies of their own as they seek to reach out more effectively to a wider audience. The key to these new strategies is that of machine learning, which is playing a pivotal role in this new revolution of marketing, particularly among mobile platforms.
To truly grasp the big change machine learning is making to mobile marketing, it’s important to understand the traditional way marketers determined an effective offer. It’s called A/B testing, and it works by presenting two different versions of an offer and seeing which one gets the most positive response from a group of customers. Once the preferred offer has been chosen, that message is sent to everyone.
It’s easy to see the drawbacks to this decades-old method. Only two possible offers are presented, and even once the best one is found, it is sent to people that might not respond favorably. A/B testing does not take into account all the many different factors involving an individual customer’s decision-making process. Those factors, however, make for a lot of data that can be collected and stored by businesses in today’s information age. Sorting through such an immense collection is beyond the realm of possibility for humans, but that’s where machine learning comes in.
Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren't aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.
Deep linking—as it has been known for years—allows web developers to create direct links to particular actions or pages on a website. It also allows people navigating the site to seamlessly travel to other sites at the click of a link. It’s fast, easy, and a major feature of internet design, but for years, apps found on smartphones and tablets have lacked this essential element.
As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.
If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.
Report reveals rise of mobile RTB across all regions
San Francisco - February 5, 2014 – Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato’s RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of mobile RTB on a global scale.
Confirmit today announced Version 3.0 of its award winning mobile App, SODA – The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences.
Version 3.0 features extensive new program and field management capabilities that can radically optimizing the effectiveness and efficiency of Market Research operations. Additional enhancements include an expanded push notification system to help field researchers stay in constant contact with their home base, and real-time views of staff location based on continuous GPS tracking.
Research reveals that consumers are almost always addressable online (38% is addressable continuously) and use multiple channels. This offers marketers enormous opportunities to get in touch with their target groups. Nevertheless, this omnipresence of channels and brands makes it much more difficult to win customers over to your brand. Fortunately, GX Software knows what to do: place effort in online engagement. This will improve conversion with 50% and revenue with 12%. Also the click through rate will be about 18 times higher.