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CMS Report - Keyword: marketing

  • What Can A Content Performance Platform Do For You?

    What Can A Content Performance Platform Do For You?

    Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels. 

    By jmadej
    Posted: June 22, 2015

  • CleverTouch drives MA in-house adoption and delivers campaigns in a fraction of the time

    CleverTouch, Europe's largest Marketing Automation (MA) consultancy, has developed a cloud app, CleverTouch Powershot, which enables all marketers to build, design and request approval for email sends via Eloqua and other MA platforms.

    By RealWire
    Posted: June 17, 2015

  • Critical Considerations for Content Marketing Success – Part I

    Critical Considerations for Content Marketing Success – Part I

    This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.

    By Hitesh Matlani
    Posted: June 12, 2015

  • Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct Meets Digital: How Direct Marketing Has Evolved With Technology

    Direct marketing has gone through a number of transformations over the years.

    And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.

    With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.

    By Jared Jaureguy
    Posted: May 14, 2015

  • Thank the Cloud for the Rise of Big Data

    Thank the Cloud for the Rise of Big Data

    Big Data is changing the world. The ability to store, manage and extract actionable insights from vast and deep lakes of disparate data pouring in from multiple sources has transformed businesses, industries, and our lives.

    And for this we can thank the cloud.
    By Jonathan Buckley
    Posted: March 12, 2015

  • Upcoming Webinar: Three Reasons Why You Need a New Web Content Management System

    Upcoming Webinar: Three Reasons Why You Need a New Web Content Management System

    These days, content is the backbone of online business, impacting customer decision-making before direct contact is made with sales or through marketing automation. As channels proliferate, Enterprises need to ensure that they deliver personalized content that resonates with their diverse audiences, in any context and on any device.

    What:   Webinar with EMC and Hippo CMS 
    When: March 26th 
    Time:  10am PT | 1pm ET | 7pm CET 
    Sign up here

    To ensure that their content is helping reach business goals, enterprises need a smart, third-platform Web Content Management System that uses data and metrics to continuously optimize their content's performance.

    By jmadej
    Posted: March 05, 2015

  • The 5 Mobile Marketing Mistakes Infographic

    The 5 Mobile Marketing Mistakes Infographic

    In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.

    Infographic available below the fold.

    By Bryan Ruby
    Posted: March 03, 2015

  • 5 Mobile Marketing Mistakes – and How to Fix Them

    5 Mobile Marketing Mistakes – and How to Fix Them

    According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

    Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.

    To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.

    By CMS Report
    Posted: March 03, 2015

  • Now What? Conference 2015 Announces Speaker Lineup

    Now What? Conference 2015 Announces Speaker Lineup

    This is the third year for the Now What? Conference which is held in one of the fastest growing modern communities in the region, Sioux Falls, SD. If you're within a half day's drive from this great city, I encourage you to register for the conference. The conference and various workshops will be held on April 29 - 30, 2015. Created by Blend Interactive, the conference will be bringing together web and marketing professionals from across North America. Something that rarely happens in our region, you have an opportunity to hear from today’s content management leaders as they come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.

    By Bryan Ruby
    Posted: February 21, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted: February 20, 2015

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