Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
These days, content is the backbone of online business, impacting customer decision-making before direct contact is made with sales or through marketing automation. As channels proliferate, Enterprises need to ensure that they deliver personalized content that resonates with their diverse audiences, in any context and on any device.
What: Webinar with EMC and Hippo CMS
When: March 26th
Time: 10am PT | 1pm ET | 7pm CET
Sign up here
To ensure that their content is helping reach business goals, enterprises need a smart, third-platform Web Content Management System that uses data and metrics to continuously optimize their content's performance.
In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.
Infographic available below the fold.
According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.
Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.
To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.
This is the third year for the Now What? Conference which is held in one of the fastest growing modern communities in the region, Sioux Falls, SD. If you're within a half day's drive from this great city, I encourage you to register for the conference. The conference and various workshops will be held on April 29 - 30, 2015. Created by Blend Interactive, the conference will be bringing together web and marketing professionals from across North America. Something that rarely happens in our region, you have an opportunity to hear from today’s content management leaders as they come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Technology is getting faster and smarter. Computers are now able to recognize and learn patterns, and make decisions in real-time. Their improved analytic and decision-making abilities allow them to outperform humans in areas such as medical diagnoses, legal recognition and customized marketing campaigns.
The era of big data has only furthered the usefulness of computers. Marketers now have massive amounts of customer information at their disposal. Using big data analytics allows markers to gain deeper insights and create more detailed models to improve marketing strategies. However, this isn’t an easy transition. Traditionally, marketers had pieces of information about their audience and ads, but mainly relied on intuition when making decisions and building business strategies.
For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.
We are a now generation. We don’t like waiting for anything, whether it’s our microwave dinner to finish, the red light to change, or our YouTube videos to buffer. Not surprisingly, this impatience translates easily from our personal lives right into our professional lives. What’s true at home is just as common in the office. For example, with smartphones and cloud computing, we expect to be able to communicate with anyone and access information from anywhere. Technology has increased our collaborative abilities, leading to quicker turnaround times, shorter deadlines and heightened expectations.
With business, speed can mean everything. Not in the sense of rushing projects, which could lead to sloppy work, but being reactive to the needs of customers. If you can quickly ascertain what they’re looking for, and provide it first, you’ll find yourself well ahead of the competition. It’s because of this that big data has become such a popular and rapidly growing trend. The wealth of information created everyday can help businesses learn important insights and make decisions to improve future outcomes. However, while all this information is available, businesses often struggle to manage or process it in a timely matter in order for it to be relevant. In such a fast-paced world, how can businesses find the right piece of information before they lose their short window of opportunity?