When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.
Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America. Conducted in conjunction with King Brown Partners, the research analyzes digital consumers’ attitudes and behaviors towards categories and brands, specifically those of baby boomers (born between 1946 and 1964) and millennials (born between 1982 and 2004).
While overall brand satisfaction is high at 76 percent, context-based experiences emerged as a key driver of brand loyalty. Specifically, millennials are 70 percent more likely than boomers to strongly believe that “brands are not using the most relevant technology to interact with me”, and 30 percent are more likely to strongly believe that “brands that use the right technology…are doing better than those that don’t.” Of note, many consumers, particularly millennials, are open to interacting with brands via different channels. When it comes to personalized offers, 66 percent of millennials find it highly aggravating when personalized advertising is off-target.
Over the years, I have promoted a lot of conferences for marketers, businesses, and content providers. For the most part these conferences blend in together so much that it is difficult to distinguish one from the other. However, not all conferences are forgotten with time. There are an elite few that stand out from the pack year after year. One of those is the Gilbane Conference.
The Gilbane Conference is geared for marketers, IT, and business managers that wish to "integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders".
This year, Gilbane Conference 2015 is being held in Boston, Massachusetts from December 1st through the 3rd. This year, the conference will focus on how best to integrate your content, data, and software to improve the multichannel digital customer experience. Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, content marketing, business intelligence or other marketing or data management platform, you will want to attend this conference.
Hippo’s invited one of the industry’s most prominent voices in Content Marketing to explore what’s next in customer experience. On September 24th, join Robert Rose, Senior Analyst at the Digital Clarity Group as he discusses the importance of delivering a relevant, compelling and context-aware digital experience to visitors from the very first touchpoint, and how a content performance platform can help deliver on content ROI. Sign up now!
Since childhood, I've always been fascinated by the ambulance chasing lawyer commercials you see on television. The commercials include the personal injury lawyers that provide legal representation to those who claim to have been injured, physically or psychologically, as a result of the negligence or wrongdoing of somebody else. In TV shows and movies, they're the lawyers in the polyester suits spending their time convincing clients they should be compensated for their personal injury. In real life, I believe them to be more respectable and professional than the stereotype allows. What I find fascinating is, love them or hate them, the commercials work. Those trial lawyers receive almost instant name recognition through their pitch on television.
But when it comes to social media, do we really want people selling us their products and services based on our personal tragedies?
As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on. The best solution to your dilemma is simple: Pay someone to do it for you. This is where a digital marketing company comes in. If you would rather concentrate on running your business, why not leave your digital marketing needs to experts? Why not make use of their expertise to drive online visitors to a physical store?
Searchmetrics Suite Is The First And Only Search and Content Optimization Platform to Focus On Holistic Content
San Mateo - July 15, 2015 - Searchmetrics, the search and content optimization leader, has today introduced a new concept in data-driven online content marketing: with the help of the company's massive Research Cloud database of constantly updated search and social data, online marketers can now analyze and optimize on-demand how the content on individual web pages performs in search and social media. Through its key page level insights, marketers can immediately identify and focus on improving the content of those pages that have the potential to deliver the highest return in terms of increased traffic ‒ and ultimately conversions and revenue.
Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
CleverTouch, Europe's largest Marketing Automation (MA) consultancy, has developed a cloud app, CleverTouch Powershot, which enables all marketers to build, design and request approval for email sends via Eloqua and other MA platforms.
This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.