In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.
Infographic available below the fold.
According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.
Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.
To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.
eCommerce solution frameworks like Volusion, Bigcommerce, Magento, Shopify and custom sites built with Bespoke are a good way to begin the process of planning for eCommerce. But, no matter which framework or solution you choose, you will need to carefully plan the online store or shopping cart, using comprehensive information about your customers and prospects and their needs and demands.
The Stanford Humanities Center has launched its new website, designed and developed by Propeople Drupal Company. The fully redesigned Drupal 7 site features a clean and beautiful visual aesthetic. This, combined with a carefully developed information architecture, provides the Stanford Humanities Center with a web solution that is as functional as it is visually striking.
For the first time in a few years, I'm missing Liferay's North American Symposium currently taking place in San Francisco. However, we still have plenty of information coming our way with regards to CMS related news from people present at this conference. Probably the biggest news yesterday is that Liferay, Inc. revealed Liferay Portal 6.2 to the crowd.
Liferay 6.2 offers a more refined, mobile-ready version of the company’s flagship product. The new version should also help enterprises execute their engagement strategy across channels and audiences by making it easy to create mobile-responsive websites that connect with users across every stage of the relationship lifecycle.
“Today’s enterprises need to interact with their customers, partners, and employees through compelling, seamless experiences across several channels,” said Bryan Cheung, CEO of Liferay. “Liferay Portal 6.2 is a modern, intuitive platform designed to help enterprises understand and reach their customers across mobile, web, and live contexts.”
This week, Telerik released a new version of its web and mobile CMS, Sitefinity 6.1. Significant to the new Sitefinity 6.1 release is a new desktop application and lightweight digital asset management (DAM) components. The new DAM functionality is geared toward the business user who is constantly updating, changing and manipulating rich digital media assets. In addition to new lightweight DAM functionality, Sitefinity 6.1 continues to deliver as a leading Mobile CMS now with responsive navigation widgets enabling touch-friendly navigation for mobile devices using predefined CSS.
Today, developers announced the availability of Movable Type 5.2.6 and 5.15. The Movable Type 5.2.6 release offers fixes for bugs found after the release of version 5.2.3 and features four brand new functions. At the same time, Movable Type 5.15 also have been released. This update also includes fixes for bugs found in Movable Type EZ versions 5.2.4 and 5.2.5.
dotCMS, an open source, Java-based content management system, is proud to announce the release of v2.3 – which continues to add features that address real world challenges faced by content managers, web developers and java developers in the modern enterprise.
Mobile compatible, mobile optimized, responsive web design and adaptive web design are all terms that have been used interchangeably, and often incorrectly, to describe websites displayed, and used, on mobile devices.
If you're a business or organization interested in making your website look and behave just as spiffy on a mini-tablet as on your widescreen monitor, there are a few routes you could take to this destination.