SEO is important for most businesses as a source of sales leads or e-commerce revenue — often the most important. For any SEO campaign to succeed, the company website must be properly configured and maintained; if it isn’t, Google will not be able to read or understand the website’s content, and as a result won’t display its pages to search engine users. For all intents and purposes, the company will be invisible.
To make your CMS website perform for SEO, pay special attention to these three areas.
Searchmetrics Suite Is The First And Only Search and Content Optimization Platform to Focus On Holistic Content
San Mateo - July 15, 2015 - Searchmetrics, the search and content optimization leader, has today introduced a new concept in data-driven online content marketing: with the help of the company's massive Research Cloud database of constantly updated search and social data, online marketers can now analyze and optimize on-demand how the content on individual web pages performs in search and social media. Through its key page level insights, marketers can immediately identify and focus on improving the content of those pages that have the potential to deliver the highest return in terms of increased traffic ‒ and ultimately conversions and revenue.
The "Google Mobile Friendly Update" was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices.
Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study
To achieve a high ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced today by Searchmetrics. The company found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read. As expected, these types of pages have better user signals, such as higher click-through rates and more time spent on site. They also have shorter page load times and well-organized internal links. However, well known brand websites still rank in top positions without having to fulfil many of the criteria Google seems to require from other websites.
P4Search Makes It Easy to Mine Hundreds of Terabytes of Enterprise IP
Perforce Software today announced the availability of P4Search, a comprehensive search tool for all content stored in the company's version management engine, P4D. Trusted by some of the world's most innovative companies such as Salesforce.com, NVIDIA and Pixar, P4D stores an organisation's most valuable IP-source code, design templates, legal documents and images, among other assets. P4Search is a highly customisable tool, available as a standalone service or as an integrated function within a customer's Perforce environment.
Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience
EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.
Webnodes AS, a company developing a .NET based semantic content management system and e-commerce platform, today announced the release of version 4.8, with an improved search engine, the first parts of their Visitor Engagement Platform and a new improved editor.
Just a quarter of search results on the first page of Bing and Google are the same according to a comprehensive analysis of US search results in 2013
New York - On Bing, as on Google, pages from top brand web sites seem to have an automatic advantage which means they rank in the top search results positions. And content quality, social media signals and backlinks are all associated with pages that rank higher in searches. While only about a quarter (24.7%) of web pages (URLs) that appear on the first page of Bing’s search engine results are also included on the first page of Google.
The findings come from the SEO Ranking Factors – Rank Correlation 2013 for Bing USA study by digital marketing software and services company, Searchmetrics, which aims to identify the key factors that help web pages rank well in searches on Bing US and compares them with results from a similar earlier Searchmetrics study of Google US results. The new study is based on an analysis of search results from Bing.com for 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and picks out the issues that correlate with a high ranking on Bing.
Enhancement Pack full of enriched features, improvements and support for multiple databases and ColdFusion versions
Systems Alliance, a digital and IT consulting firm helping clients build, assess and optimize online properties and IT operations, today announced the release of Enhancement Pack 1 (EP1) for SiteExecutive 2013, a software update for the company’s Web content management system (CMS). This enhancement pack will be generally available on September 24th.
Enhancement Pack 1 now features a new search application built on the powerful Apache Solr engine. This new application allows content authors to easily place a search box on any page of their website. SiteExecutive is able to index all of the data stored within the CMS in real time. Unlike Google search, edits made to the site are immediately reflected in the search, providing your site visitors with the optimal user experience.