When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.
Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
Propeople, a full-service agency for the digital age, today announced that it is expanding its Global Executive Team with the appointment of two new positions - Gus Murray as Global Chief Digital Strategy Officer, and Troels Feodor Nielsen as Global Chief Marketing Officer. Both Gus and Troels will help to steer Propeople’s strategic initiatives in current and future markets.
Sendible, the social media management software provider, has announced the launch of Sendible 360, the all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.
SAN MATEO, CA--(March 4, 2014) - DNN, whose award-winning marketing solutions power hundreds of thousands of websites and a large number of communities worldwide, today released the latest version of Evoq Social, an online community solution that fosters and enhances conversations among customers, employees, partners and prospects. The new version ships with an enhanced set of features and options for deploying social groups, encouraging conversations and enhancing collaboration.
Evoq Social’s group capabilities have been enhanced. Now called Group Spaces, this feature provides more tools for group owners, community managers and administrators to help members discover new groups, along with ways to invite new members via notifications or email. A new Group Directory allows groups to be searched, created, tagged and moderated similar to other Evoq Social features and is tightly integrated with Evoq Social’s gaming mechanics engine.
Latest version of DNN’s award-winning social marketing solution, Evoq Social, is responsive and mobile-ready for smartphones, tablet and laptops.
SAN MATEO, Calif., Dec. 18, 2013 – DNN, whose award-winning web content management system (CMS) powers hundreds of thousands of websites around the world, today released the latest version of Evoq Social, an online community solution that fosters and enhances conversations with customers, employees, partners and prospects. The new version ships with responsive web design, which enables online communities powered by Evoq Social to automatically become mobile-ready. The elements of a page adapt and scale dynamically based on the dimensions of the viewing device, whether it is a smartphone, tablet or desktop.
The announcement of the partnership is likely an unsurprising move for most involved in the open source content management and document management industry as similar partnerships with other content management providers and Alfresco have already occurred. Nor is this the first time that we've seen Acquia involved with integrating the Drupal CMS with the Alfresco platform. However, this is probably the first time we've seen Acquia and and Alfresco Inc. so publicly announce such a partnership for delivering products and services and perhaps this is a recognition that customers have need for better integration solutions in both product and services.
United Planet, one of the leading developers of enterprise portal software in Europe, has developed a new social business platform called Intrexx Share which it expects to drive employee collaboration and revitalize the role of the intranet as an internal company communications network.
DotNetNuke (DNN) has announced a social software solution aimed at optimizing customer engagement and loyalty through online communities. DNN Social gives businesses the ability to easily create and manage communities on their existing websites, giving end-users a one-stop destination for consuming content, exchanging ideas and interacting with other community members.
DNN Social enables businesses to effectively control the customer conversation by allowing it to take place on the corporate website, instead of driving customers to a third-party social site. Thriving user communities can help reduce support costs, drive product innovation and increase sales and brand awareness at an affordable price point. During the past two years, DNN executives have told CMS Report that they believe one of the key requirements for a modern CMS is to include social functionality and have steadily moved their product line toward this direction. Available today, DNN Social attempts to reinvent how companies optimize their web presence by combining industry-leading content and community management into a single, easy-to-use solution.