An active online presence is a necessity for most every company, but that presence must also be complimented with an eye-catching and user-friendly design. When you’ve decided that it’s time to give your website a face-lift, take a step back and answer a few questions before approaching web design firms.
You must first determine why you’ve chosen to redesign your website. Is the design outdated? Is it uninviting? Is it packed with Flash® (that hinders the viewing experience on an iPhone)? Would you like it to be more search engine friendly?
You might also make a list of what doesn’t work on your site. Aside from 404 errors, you’ll need to look at what parts of your site aren’t getting visited. An easy way to determine what is and is not receiving traffic from site visitors is to look at your content management system’s analytics. The analytics will show you where the visitors are coming from, how long they’re staying on your site, which pages people are visiting the most, and which pages aren’t receiving much attention.