PR Manager at Hippo
Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.
But let’s pause for a moment. Why are we doing this again?
If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
In a year of significant growth in North America, partnership with the Los Angeles Metro-based agency, whose clients include Disney, Volkswagen, Miramax and Coca-Cola is a key step in bringing the power of Hippo CMS to the American market. Known for its expertise in website implementation and product development for web content management systems and platforms, Oshyn joins a global network bringing dynamic and compelling digital experiences to enterprise clients.
Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.
Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.