Author Bios



jmadej

jmadej

PR Manager at Hippo

Articles Written

  • What Can A Content Performance Platform Do For You?

    What Can A Content Performance Platform Do For You?

    Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels. 

    By jmadej
    Posted: June 22, 2015

  • Hippo and commercetools join forces for E-Commerce

    The enterprise gains a powerful springboard for innovation in content-driven E-Commerce experiences today, as leading Web Content Management vendor Hippo and commercetools, provider of cloud-based E-Commerce platform SPHERE.IO join forces in a technical alliance.

    By jmadej
    Posted: June 10, 2015

  • Hippo Debuts Content Performance Platform and Launches Hippo CMS 10

    Hippo Debuts Content Performance Platform and Launches Hippo CMS 10

    “This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”

    By jmadej
    Posted: May 19, 2015

  • 4 Reasons Why Your CMS Should Support a Decoupled Architecture

    4 Reasons Why Your CMS Should Support a Decoupled Architecture

    Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

    By jmadej
    Posted: May 06, 2015

  • Hippo: Content ROI Spans the Enterprise

    Hippo: Content ROI Spans the Enterprise

    Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

    By jmadej
    Posted: April 22, 2015

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