PR Manager at Hippo
Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
The enterprise gains a powerful springboard for innovation in content-driven E-Commerce experiences today, as leading Web Content Management vendor Hippo and commercetools, provider of cloud-based E-Commerce platform SPHERE.IO join forces in a technical alliance.
“This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.