Author Bios



jmadej

jmadej

PR Manager at Hippo

Articles Written

  • Hippo and Boston Interactive sign partnership

    Hippo and Boston Interactive sign partnership

    Boston, 25 August 2014 - Web Content Management software vendor Hippo is pleased to announce its partnership with integrated web marketing agency Boston Interactive. Based in Boston and Amsterdam, Hippo has experienced record growth and expansion in the North American market in the past year. The company’s partnership with Boston Interactive, whose clients include Forrester Research, Harvard University, the International Data Group, the American Humane Association and the John F. Kennedy Presidential Library and Museum, provides a further strategic opportunity to bring the power of Hippo CMS to American enterprises.
    By jmadej
    Posted: August 25, 2014
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  • 5 Reasons to Take Content-as-a-Service Seriously

    5 Reasons to Take Content-as-a-Service Seriously

    If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.

    By jmadej
    Posted: August 12, 2014
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  • Hippo Announces Partnership with Web Development Experts Oshyn

    In a year of significant growth in North America, partnership with the Los Angeles Metro-based agency, whose clients include Disney, Volkswagen, Miramax and Coca-Cola is a key step in bringing the power of Hippo CMS to the American market. Known for its expertise in website implementation and product development for web content management systems and platforms, Oshyn joins a global network bringing dynamic and compelling digital experiences to enterprise clients.

     
    By jmadej
    Posted: July 29, 2014
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  • Hippo reports continued record growth in First Half year 2014

    Hippo reports continued record growth in First Half year 2014

    Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.

    Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.

     

    By jmadej
    Posted: July 18, 2014
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  • CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

    Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.

    By jmadej
    Posted: June 13, 2014
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