PR Manager at Hippo
If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
In a year of significant growth in North America, partnership with the Los Angeles Metro-based agency, whose clients include Disney, Volkswagen, Miramax and Coca-Cola is a key step in bringing the power of Hippo CMS to the American market. Known for its expertise in website implementation and product development for web content management systems and platforms, Oshyn joins a global network bringing dynamic and compelling digital experiences to enterprise clients.
Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.
Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.
These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.
Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.