Author Bios



jmadej

jmadej

PR Manager at Hippo

Articles Written

  • Hippo reports continued record growth in First Half year 2014

    Hippo reports continued record growth in First Half year 2014

    Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.

    Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.

     

    By jmadej
    Posted: July 18, 2014
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  • CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

    Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.

    By jmadej
    Posted: June 13, 2014
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  • 5 Worst Mistakes When Selecting a CMS

    5 Worst Mistakes When Selecting a CMS

    So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

    By jmadej
    Posted: June 10, 2014
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  • Hippo announces record growth in first quarter, with major wins in North America

    Hippo announces record growth in first quarter, with major wins in North America

    Hippo is pleased to announce record growth in the first quarter of 2014. With several major clients signed, and key partnerships concluded, 2014 is off to a great start. With first quarter subscription bookings up 91% compared to Q1 2013, this has been the most successful in the company’s history.

    By jmadej
    Posted: May 30, 2014
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  • Webinar: Integrating Hippo CMS and IBM Smarter Commerce: The Vision

    Webinar: Integrating Hippo CMS and IBM Smarter Commerce: The Vision

    Too many eCommerce sites are run like a bunch of catalogue pages rather than a collection of potential buying journeys. Hippo CMS and IBM have created a partnership to deliver truly optimized eCommerce experiences that bring together Content, Commerce, Channels and Customers.

    By jmadej
    Posted: May 23, 2014
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