Today's Wall Street Journal has a great article regarding an employee swap between Procter & Gamble and Google, A New Odd Couple: Google, P&G Swap Workers to Spur Innovation.  The motivation behind the swap was to spur innovation between the two companies.

Google would like to have a bigger slice of P&G's $8.7 billion annual advertisement budget and better understand the needs of traditional consumer-market companies.  Meanwhile P&G still spends most of it's advertisement dollars in traditional media with as little as 2% of its ad budget online does need some help in making the leap online.

What impressed me most in the story was just how much companies such as Google and P&G are in two different worlds.

CNET's the social: Earnings are healthy and new digital-ad networks are debuting by the day, but no one can deny that these economic times demand caution.

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Linux.com is featuring a story by Susan Linton titled "Drupal 6 keeps getting better". The author claims she has been using Drupal since version 3.1 and seems to know Drupal well enough to write a decent article. In short, she does a farily nice job of summarizing the features introduced in Drupal 6. However, she ends the article with a rather strange conclusion.

My primary complaint with Drupal is still not addressed in this release. I believe having advertising capabilities is almost a necessity in any content management solution. Instead, Drupal leaves users to their own skills or to use a contributed module. The lack of native advertising support remains a major drawback.

I rarely have seen such request for an "advertisement feature" in the core of any CMS I've reviewed. Yes, some CMS do have an advertisement feature but in most cases the capabilities of such built-in features are usually limited. Either way, I just can't imagine with the latest drive to strip the less needed modules in Drupal 7 and beyond, that the Drupal developers would go for an ad module in the core.

"Google wasted no time turbo-charging its online ad delivery two days after closing its $3.1 billion deal for DoubleClick, unveiling a free software service that lets Web publishers sell ads and monitor how well they do."

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The number of ad clicks fell in January for Google and Yahoo. But how important are those click-through rates, anyway?

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"You have a blog. You compose a new post. You click
Publish and lean back to admire your work. Imperceptibly and all but
instantaneously, your post slips into a vast and recursive network of
software agents, where it is crawled, indexed, mined, scraped,
republished, and propagated throughout the Web. Within minutes, if
you've written about a timely and noteworthy topic, a small army of
bots will get the word out to anyone remotely interested, from fellow
bloggers to corporate marketers."

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"It's no secret the Internet has changed the way consumers get
information about products and the companies that provide them. Because
so much intelligence about a potential transaction is so readily
available from independent sources, the message provided by
conventional advertising has declined in value to consumers, who even
question its trustworthiness."

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I have had this itch to change the theme I'm using for CMSReport.com.  I decided to scratch that itch.  I'm currently playing with some freely available themes out there for the CMS I'm currently using (Drupal).  The theme in use at CMS Report this week is LiteJazz by RoopleTheme.

So what do you think about the LiteJazz theme and is it an improvement over the theme we've been using the past year?  Feel free to use the comments section below to voice your opinion.