Representatives from Optical Image Technology (OIT), ibml, Unitrin Direct® Auto and Home Insurance, and The Association for Work Process Improvement (TAWPI) will lead a discussion about enterprise content management (ECM) technology at the 2010 AIIM Expo + Conference in Philadelphia, Pennsylvania. The session, which is designed to help business leaders realize their return on investment from ECM, will take place on April 20 at 4:05 PM at the Pennsylvania Convention Center in Philadelphia.
Recognizing that many ECM implementations fail to reach their potential not because of the technology, but because of the way organizations leverage it, panelists will offer recommendations to help attendees reevaluate their existing systems to achieve superior process improvement. The benefits of optimized document scanning, data capture, workflow, and process integration will also be discussed.
Jerel Titus of Unitrin Direct, Mark Brousseau of The Association for Work Process Improvement (TAWPI), Jim Bunn of ibml, and James Thumma of Optical Image Technology comprise the panel. Entitled Improving ROI by Thinking Outside the Box: Unconventional Uses for a Conventional ECM System, the session will offer best practices and "lessons learned" on improving payback on ECM investments. Attendees also will have the opportunity to share the ECM pitfalls that they've encountered, and pose their toughest challenges to the panelists.

