EPiServer prepares for IPO with appointment of new CEO

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Martin Henricson joins EPiServer as CEO, allowing planned promotion of current CEO Peter Larsson to Executive Chairman of the BoardMartin

Chicago, IL, February 12, 2010 -- Henricson, 49 years of age, joins EPiServer on February 12th as CEO in preparation for an Initial Public Offering (IPO). Prior to EPiServer, Martin was CEO for Bure Equity and Tradedoubler, both public companies. During Mr. Henricson’s tenure as CEO for Tradedoubler from 2002 to 2007, the company grew to become the on-line marketing leader in Europe, with revenues over 3 billion SEK.  He also led the successful IPO of the company.

Mr. Henricson replaces Peter Larsson, who has been appointed to Executive Chairman of the Board at EPiServer. The former Chairman of the Board, Hans Otterling, will become a member of the board.

”Peter has done a tremendous job for EPiServer as CEO.  The goals which Northzone, Amadeus and Monterro set for the company when making the investment in 2007 have been achieved. Upon our entry, we also set the long-term strategy for EPiServer and as planned Peter now takes an active position as Executive Chairman of the Board,” says Hans Otterling, retiring chairman of the Board.

Six Apart: Intel Outside - Enterprise Blogging

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"Starting two years, ago Intel CEO Paul Otellini began communicating with the team inside the company by using blogs as a direct channel to Intel’s staff around the world. When the blogs were first publicly discussed, the idea of such a prominent technology executive participating in a private internal..."

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