corporate blogging

"Most corporate blogging is pretty poor. For the most part it’s slightly reworded press releases put on a blog-styled webpage. A few companies on the other hand break this model such as Lenovo, Sunbelt Software, Sun, and Google’s various blogs (though the official Google blog is rather lame, the product blogs are pretty good as are some prominent Google employees such as Matt Cutts)."

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Anil Dash writes: "I’m here at a technology evangelism event today, and one of the speakers here is Jeremy Zawodny, a long-time Movable Type blogger, one of Yahoo’s most prominent faces in the blogosphere, and a pretty good judge of how to promote things using blogs."

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"The research was carried out among more than 1,600 business executives across 16 European countries, with in excess of 260 responses from the UK. Its results indicate that key business areas – such as employee working methods, as well as customer, supplier and partner collaboration and processes – are neglected and do not meet the needs of a generation that will represent a greater proportion of the workforce by 2010 than people born just after World War II."

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"Consumer-led uses of social networking and "the wisdom of crowds," where the activities of large numbers of other people help dictate your choices, are creeping into enterprise software...And if Wikipedia can tap consumers around the world to compile an encyclopedia, why can't a similar system compile information inside your company, or between your sales force and its prime prospects?"

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