"You have a blog. You compose a new post. You click
Publish and lean back to admire your work. Imperceptibly and all but
instantaneously, your post slips into a vast and recursive network of
software agents, where it is crawled, indexed, mined, scraped,
republished, and propagated throughout the Web. Within minutes, if
you've written about a timely and noteworthy topic, a small army of
bots will get the word out to anyone remotely interested, from fellow
bloggers to corporate marketers."

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"Starting on Apr. 24, though, HP will be going all out to formally launch Neoview. The system, which costs from $600,000 to over $15 million, depending on the size of the setup, consists of a combination of HP servers, storage machines, and software that helps companies retrieve and organize huge chunks of data.

This near-instantaneous number-crunching, known as data warehousing, is the unseen hand that allows all manner of everyday decisions: the airline rep pulling up how many miles you've flown to determine whether to give you a seat on an overbooked flight, or the grocer discovering a link between sales of pretzels and sales of small plastic bags handy for packing snacks, and stocking shelves accordingly."

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