fatwire

Web Experience Management Provider Attributes Growth to Strong Product Delivery, Global Company Expansion, and New Programs

Mineola, NY – October 21, 2009 – FatWire Software, the largest independent Web Experience Management (WEM) provider, today announced that the company realized a 50% increase in license bookings from Q2 2009 to Q3 2009.

In Q3 alone, fourteen new customers joined FatWire including leading organizations across industries such as Amadeus, Bank of Western Australia, and Northwestern Memorial Hospital. In addition, ten existing customers expanded their FatWire implementations, including Elsevier, the Hartford, and PostBank. FatWire further extended its global presence in Q3 with the opening of a new Latin American office located in Brazil. Through this office FatWire will serve new and existing customers including iG and Grupo Santander.     

In the last 12 months FatWire has launched new capabilities across its product suite to enable organizations to create a web presence that will drive marketing, customer, and cost efficiency success.  Recent releases include new versions of its flagship Content Server web content management (WCM) product, the Engage content targeting module, its web content Analytics module, the TeamUp collaboration platform, and the FatWire Content Integration Platform. FatWire also launched a newly enhanced Global Partner Program, as well as a Customer Rescue Program designed to help legacy Vignette and Interwoven customers move to a next-generation web platform.

FatWire Software, a Web content management (WCM) software vendor, today announced that FatWire’s Web Experience Management (WEM) Suite was named “Trend-Setting Product of 2009” by KMWorld Magazine KMWorld Magazine.

KMWorld editorial staff and a select group of users, analysts, and integrators evaluate hundreds of knowledge management solutions each year. Vendors are chosen for solutions that provide the best customer value and their willingness to listen to and serve their customers.

FatWire’s WEM suite includes the FatWire Content Server platform for scalable and easy-to-use web content management, the FatWire TeamUp solution for internal collaboration and external community sites, and the FatWire Content Integration Platform for accessing and sharing content including rich media. FatWire’s WEM portfolio enables business users to deliver targeted online content and campaigns, analyze and optimize content, manage a large, global web presence with ease, and deliver web content to multiple channels.  With FatWire’s technologies, organizations can use the web to its fullest potential as a powerful tool for marketing, customer communications, and operational efficiencies.

Technology Utilizes Hadoop-based Architectures to Support Processing of Massive Data Sets to Deliver Dynamic and Optimized Websites

Mineola, NY – June 29, 2009 - FatWire Software, the leading web experience management (WEM) provider, today announced new releases of FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization.  In conjunction with the FatWire Content Server web content management platform, FatWire Engage and FatWire Analytics deliver targeted and optimized web content with a scale and sophistication that exceeds the needs of the largest global businesses.

Website personalization and optimization are critical capabilities for organizations to effectively and efficiently compete for customers today.  Website personalization based on customer segmentation enables marketers to create a web experience that is automatically tailored and specifically relevant to each site visitor.  Web content analytics enables marketers to measure and optimize the content they offer to each customer segment. With these capabilities, companies can engage customers and prospects with targeted information, improving customer loyalty, and driving sales and repeat visitors.

FatWire Engage is a sophisticated rules engine for creating customer segments as well as assigning targeted content and promotions to be delivered online to each segment. Visitors to FatWire-powered websites are automatically identified as part of a segment based on either known information about the user, their behavior on the website, or a combination of the two.  Marketers can create extensive online campaigns that are precisely targeted for visitors based on membership in multiple overlapping segments. With this new release, FatWire Engage now delivers up to two billion targeted page views per month in conjunction with Content Server with a single install of the FatWire Engage solution.

Mineola, NY – June 8, 2009 – FatWire Software today announced that it has been named as a Leader in the Forrester Wave™: Web Content Management for External Sites, Q2 2009. FatWire was cited as a vendor providing “business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well.”

According to the report, “FatWire has a strong vision for supporting the next phase of the consumer-centric Web.” The report continues, “FatWire has enhanced its position with community and collaboration functionality. FatWire has augmented its persuasive support — including existing personalization and analytics capabilities — with the release of modules for community and collaboration, content integration, and delivery to mobile devices.”

The report notes that FatWire is a leader “with a rich array of WCM components” and ”remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing. In addition, [FatWire] focuses on enabling business users and marketers — rather than IT staff — to manage content and administer websites via graphical user interfaces and intuitive tool sets.”