EMI Music is the biggest independent record label in the world. EMI Music represents 1,000 artists from all musical genres in 50 countries. One of its focuses is to develop and promote digital services via the Web, mobile channels, and TV throughout the world, providing fans with a rich, complete musical experience.
We have interviewed them and asked about their approach to eZ Publish, new media and content management.
How has the internet transformed EMI's approach?
In order to address evolving consumer needs, EMI Music France has intensified its marketing strategy and promotional activities on the internet. It is a fast and highly competitive industry where responsiveness is crucial for developing and sustaining market share. It is essential that we have dynamic content and an engaging Web presence.
What sort of content management solutions have you implemented? What have been the challenges and difficulties?
EMI Music France has implemented a content management platform that has allowed us to standardize our site development and maintenance process – including artist, record label and event websites. A major technical challenge was to integrate dynamic, interactive Flash elements with other content. We also needed a Web 2.0 capable content management platform that could handle RSS importing and exporting across multiple sites, manage widgets, handle multiple video formats, and so on. The overall goal of the platform is to be able to quickly deploy and easily manage quality sites that can evolve over time.
In which projects have you used eZ Publish?

