newspaper

Focus on print hurts newspaper sites

Mark Van Pattern has written a piece on PBS's MediaShift titled, "How the Focus on Print Hurts Our Newspaper Site".  His story is a common story I hear time after time from those in the newspaper business.

It's definitely no tangled bureaucracy, but even within this simple system you find conflicts holding the website back. The problem is that the different people in that system just have different priorities. As general manager, I want to see both a strong online presence and continued healthy print circulation. In contrast, the managing editor doesn't want to "hurt" the print edition by making the online edition too strong, fearing that it could tempt subscribers to abandon print.

Ultimately, this conflict is what's holding our online edition back. Without a full commitment from the managing editor, the website will never reach its full potential.

The digital age remains to be a dillemna for newspapers.  Newspapers either have to ballance their resources between print and online media or put more focus on one over the other.  I think it becomes even more difficult for publications when they find a large readership online yet the higher revenue remains on the print side.  Although it may take some years, I still say that eventually online media will beat old media.  It is just a matter of time.

Saying Goodbye to Old Media

MySiouxFalls.com is a new and local online news source for the city where I currently reside, Sioux Falls, South Dakota.  At first, I was not all that excited about the site and had not plan on mentioning the MySiouxFalls.com site here at CMS Report.  We've all seen these sites before, right?  In fact, I would say that many of the visitors to this blog likely have designed or participated in building sites similar to MySiouxFalls.com.  That's not to say that there are not some things from a content management perspective worth mentioning.

MySiouxFalls.com

Open source fans likely would have interest in knowing that the site runs Joomla! for it's content management system.  Weather buffs who border on the geeky side also might find interest that much of the site's weather graphics are provide by HAMweather.  HAMweather provides weather-related products and services (some of it for free) and in my opinion produces some of the best "custom" graphics derived from the National Weather Service's NDFD.  While the site's software has caught my attention, for a change it is something else that has caught my attention.  After visiting the site a few times and a chain of events, I suddenly realized that sites such as MySiouxFalls, NowPublic, and The Register are slowly changing my habits as a news reader.

ComputerWorld: Web threatens traditional news organizations

"The Internet is a threat to traditional news organizations, which no longer have the advantage of being the first to report breaking news online, according to a Harvard University study released yesterday."

Complete Story

Building a newspaper site with Drupal

Moshe Weitzman and Barry Jaspan wrote a very detailed overview of their experiences using Drupal for the web site used by the New York Observer.
The New York Observer, a prominent New York City newspaper, has relaunched its web site using Drupal. The site features a gorgeous theme which pays careful attention to typography and whitespace. The Drupal craftsmen, Moshe Weitzman and Barry Jaspan, want to share a few of their innovative techniques with the Drupal community.

The original article was posted in the Drupal Showcase forum and has been given front page status at Drupal.org.  For those of you who build sites using Drupal but haven't visited Drupal.org recently...this is a must read article.

CNET Humor: Newspaper headlines lost in Web translation

CNET recently posted a few articles discussing the need for Newspapers to headline their articles not only for the readers but also for search engine optimization (SEO).  What interested me though was the side article taking a look at how some of the well known historical headlines from past newspapers would fail the SEO test.  Reading the article may be a nice humorous way to end your week.

 CNET asked a "SEO expert" how he thought some of these headlines from the past would be handled today.  For example:

Dewey defeats Truman--The Chicago Tribune reporting the wrong election winner (1948)

Spencer: Needs "election results" in order to gain visibility for the phrase "election results" as well as for "election". "Election results" is more popular with searchers than "election winner".

You can check out the complete list at CNET's News site.  Oh, and be sure to enjoy your Super Bowl Weekend!  The commercials better be funny this year!  I'm out of here...

Quoting IT: Newspapers not Breaking Out of the Box

"A huge part of the problem is that newspaper companies are still being run, mostly, by people from the print side -- and who, though they may attempt to understand interactive media and the needs and media habits of young people, aren't effective at moving their organizations in a radically different, and necessary, direction."

-Steve Outing, "Why Aren't Newspapers Breaking Out of the Box", Editor & Publisher, September 25, 2006


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