London - 4 May 2010 – hybris, a leading multichannel commerce software vendor, has announced the immediate release of the hybris 4.1 Multichannel Suite. hybris is extending the boundaries of a state-of-the-art multichannel commerce solution with this new release by including mobile commerce, the introduction of product content management (PCM) functionality, brand new order management and cross channel fulfillment functionality plus improved search and navigation capabilities with its tight integration with Endeca. It offers support for cloud-based deployments and scenarios with the highest requirements in terms of number of transactions and size of data volume.
Speaking about the 4.1 Multichannel Suite, Ariel Luedi, CEO of hybris, said: “The release of hybris 4.1 is the new benchmark within the eCommerce market in terms of agility, functionality as well as breadth and depth of channel integration. It truly embraces multichannel commerce, both online and print, and provides our customers with an agile platform which can quickly be adapted to new business needs or changing consumer behaviour. Commerce Anywhere is only possible with systems like our PCM application where all content elements and content types are managed in one application and shared across all channels providing customers with consistent messaging and information.”
hybris claims that it is no longer good enough to just provide a standalone online store or print catalogue, and then have them operate in silos alongside high street stores and telephone sales. All of these need to be properly integrated and managed. Companies are faced with customers, both in the B2C and B2B markets, who are using several touchpoints (catalogue, online, store) before making a purchase and it is crucial not to confuse them with inconsistent information regarding pricing, promotion, assortment and inventory level.
